Lia: Some months, I didn't had any clients.

Sina Port: Then we started working together. How much did you actually make? Drum roll, please.

Lia: More than six thousand. Yeah.

Sina Port: You see all of these people moving to Dubai. You're thinking, where's the money coming from? How are they all becoming influencers? Wait. What if I don't even wanna become an influencer? We both are from Germany.

Lia: Like, one week in Germany, I feel like nothing happened. Took all the income I made and moved to Dubai.

Sina Port: No plan b. How was it

Lia: for you to This is the point where most people turn back. You came here. You were a Muslim. First time for me hearing the Azaan. Had tears in my eyes every time.

Sina Port: We have so much in common. After we converted, we deleted our entire online

Lia: presence, which is a very

Sina Port: smart idea. Because then no one knows you. Two hundred follower account, only personal videos, and you hit eleven thousand followers within four weeks.

Lia: Three weeks. Three weeks. Yeah.

Sina Port: But then you got a keynote in Dubai. In Germany. And you just Wow. What did you do?

Lia: I posted three times a day.

Sina Port: Oh, you're doing a lot. How did you come up with ideas? Aren't you burned out?

Lia: No. Because I listened to you.

Sina Port: I have ordered. But, Tina, I'm afraid of hate comment. It wouldn't help you.

Lia: It doesn't matter anymore. I

Sina Port: So a lot of people say, like, oh, I want passive income. Wait. Do you have active income where you can get consistent lead flow?

Lia: I got so many leads. I was overwhelmed.

Sina Port: I had problems to have. Yeah. Too many leads.

Lia: Too many leads. How to go

Sina Port: from a traditional word-of-mouth business to a business that grows online without you having to be there twenty fourseven. Welcome to the Brand with Cena podcast. Today, we have a special guest here where we will talk about her journey to stop chasing and start attracting. Because the way that you attract butterflies is not by chasing them. It's about building a garden and letting them come to you. So today is a very special guest, and I'm excited for you to meet her. You know how you see all of these people moving to Dubai? They have their gym with the view on Burj Khalifa. They are sitting in golden cafes with their lattes, and they are bringing their laptops to the beach cafe to work there. And you're thinking, how in the world are they doing this? How can they afford this? Where's the money coming from? How are they all becoming influencers? And then you ask yourself, wait. What if I don't even wanna become an influencer? What if I wanna have a serious business? Well, you will get all of the answers here today. You'll hear today what it takes to leave everything behind and start from scratch, what it means to have a total life rebrand, and even how to go from a traditional word-of-mouth business to a business that grows online without you having to be there twenty four seven because we have a very beautiful guest here today. I'm excited to talk to her because we have so much in common. We both are from Germany. We both converted to Islam. We're both here in Dubai now, and I'm excited for you to hear her story about how she built a personal brand and business around who she is. So thank you so much for being here, Leah.

Lia: Thank you for inviting me. I'm so excited. Yeah.

Sina Port: I think it's the first time we officially speak in English for, like, a long time.

Lia: I know. Yeah. I'm so excited for this hour.

Sina Port: And you just came back from Germany. Right?

Lia: So I still need to switch.

Sina Port: Yes. Okay. So if you don't know any words, don't worry. We can do Denglish. Denglish. I wanna first ask, and I think this is something that, that people are so interested in, like, coming from Germany. How was that journey for you? Like, coming from Germany here to Dubai, what made you decide to leave in the first place?

Lia: I think Apart from the winter. Yeah. Apart from the winter and the gray weather and yes. I think it's something in your heart telling you right from the beginning you're not growing old in Germany. I want to be, and I always knew it's not my home. Like, even when you have your family there, when you grew up there, I felt like, no. This is not home to me, and I was always seeking for this home. And I went to so many places in the world. Like, I went to the US. I went to Europe, like, the places in Europe, Portugal, Greece, all the places, Italy. I even liked Italy a lot. But when I came to Dubai, I think the first two seconds I landed, I was like, wow. This actually feels like home. And, for me, it was so obvious. Like, I came here just to see what's going on here because everyone was moving to Dubai. Like, four years ago was very you know, everyone was talking.

Sina Port: It's like a trend going on in Yeah.

Lia: So I was like, what are they doing there? Like, I need to check this out. So I went here. And then But you were this

Sina Port: is the funny thing because I'm from a village. And so a lot of people are like, yeah. You're from a German village.

Lia: Of course, you wanna see the world. But you lived in Berlin? No. Yeah. Before, but I grew up between Cologne and Dusseldorf. But it's also big city. Yes. Yes. So I grew up in Cologne, I would say. And for me, it was so normal to just take a train twenty minutes or fifteen minutes even, and you are in the main central station in Cologne. So for me, it was normal to be in the big city, but Germany is Germany. Like, even when you live in Berlin, when you live in Cologne, I was living in a Bavarian village as well for, like, six months or so. Oh, wow. Yes. Because my friend was living there, so I was going to see her and staying with her. And it doesn't matter where you are. Germany is Germany.

Sina Port: So tell for people who are not German, what do you what

Lia: do you mean by this? Yeah. I I can't really explain. The feeling of the people, I would say, like, when you are in Germany and you understand the language and you understand how people talk to each other, for me, it was always kind of rude. And when you go to the US and you come back and you tell them, no. People in the US are actually nice. They tell you, oh, they're superficial. No. They're actually nice. Like, they they talk respectfully to you, and they're nice, and they're more warming and welcoming. Even in Arab countries, right, people are more warming and welcoming. And this what I miss the most, I would say, in Germany. Like, people are very cold Yeah. And maybe private, but but they tell you their point opinion you never asked for.

Sina Port: That is so interesting because I have a friend and she's Egyptian. She grew up in the US, and she came to Berlin for the first time. And she told me, like, Sina, I don't understand. People tell me their opinion without me asking. Like, why would you just come to a random stranger and tell her what you don't like about her or her behavior? I found this so weird. And I was like, yeah, well, I think you just got the taste of Germany, like how that feels like. Yes. You had one post where you talked about two things. And I I feel like we need to, like, clarify this for people who are not German to understand it. One was about bathrooms, and one was about opening the door for women. So tell us because I think this is a good cultural understanding of why you feel like you wanted to leave that country, especially as a woman.

Lia: I think when you never taste the difference, you don't know. Like, first of all, so if I would stay in Germany all my life, never travel, never get to know about Islam or different cultures or or different men from different cultures, maybe I would just accept the fact that it's normal to

Sina Port: It is like it is.

Lia: It is like it is. Yeah. And when you go to a different country, you feel like, oh, wow. Men actually respect me more. Men actually treat me better. Like, they treat you as a princess, I would say, without even asking. Like, it's more respectful. And in Germany, they're more rude, and they say they're on one level with the woman.

Sina Port: Give us the example of the bathroom and the door so people understand what you mean.

Lia: So for me, it was I I was in the bathroom here in the Address Hotel, and it's so fancy. Right? And it's just a public bathroom. Right? Because you can go have a coffee and you use the wash room and then you leave. And I was in this bathroom and I was, like, looking around. I was like, well, this is so clean. There are towels everywhere, and this is normal in Dubai. It is. Like, I know it's a it's a, whatever, five star, ten star hotel, but it's it's common standard. And then I was just rethinking, wow. I remember when I was in Germany going to some supermarket, people don't let you use the washroom. So if you ask them because it's in the law, like, people were commenting below because it's in the law, so they're not allowed. So you ask them, hey. I need to use the washroom as a woman, and they're like, no. Not possible. Yeah. And I was standing there washing my hand remembering this, and I was like, you know what? I just filmed this, and I just make a reel out of it because this is, like, common things happening in Germany daily, which is not normal, actually, because it should be your human right to use the washroom. And, I mean, opening the door, these are little standards in Dubai. Right? Like, they park your car, they open the door, they take everything. Yeah. I was in Germany the last week, and my family said, never come back. You need to do all the things by yourself here. Remember. Remember. Remember.

Sina Port: I found this so funny because I had a very, similar experience, but as a mom. So, you know, in Germany, I it's just honestly a nightmare to find places to like change your baby when you're like out shopping. I mean, apart from just like trying to find a prayer room or trying to find it like clean toilet,

Lia: I don't even want to talk

Sina Port: about this. But for example, Dubai Mall, you go there, oh, any mall, honestly, any mall that I went to even the okay, this is huge. Even the airport, you feel like everything is so clean. You can even nap there with your child if you if you need to. They have the automatic machine for, like, making the baby milk if you if you use formula. Warm it up and Warm it yeah. Like, I have what water, hot water there so you can do your formula if you use formula. So I was just, like, I was in awe because I felt like I thought I was in a hotel, but it's just a normal mall. Yeah. And then I came back to Germany. I saw the difference there. Like, my mind just has to go in, like, forty five different directions to figure out how I'm going to gonna travel or how I'm gonna go shopping and change my baby while I'm there. And so now this is just everyday, but I feel like this makes such a huge difference when you have a business Mhmm. When there are so many different things you need to think about, plus growing your business. So you had a business in Germany. Yes. And you left all of a sudden. In terms of, like, business sense, not just, like, lifestyle and, oh, it's fancy to live here. Cool. You're privileged. In terms of business and building your business, why did you wanna make the move?

Lia: So we had this crisis, right? The corona crisis. And I I figured in this crisis, the businesses, like other businesses I worked with, they were closed and open, closed and open. And I was just like thinking, okay, how do I continue with this? Because you're so dependent on if they close or open or if they can afford you or not, if they allow to or not. And after one year, I was just like, I'm done with this. And then I started thinking, okay, what do I do next? And then I started actually, in the online business area, and I took all the income I made and moved to Dubai.

Sina Port: So you came here. No plan b. Yeah. Just, like, made the move. How was it for you to come here

Lia: and be alone? So Dubai can be very lonely because everyone is just here for working purposes. So this is something you need to keep in mind. Like four years ago, it was more difficult to be alone because right now more people are coming and there's a lot of community events and ladies events and all the things happening. And I think four years ago, no one really was there. So I felt lonely at the beginning. But for me, it was clear if I want to grow my business in the future, I can go to a place which is not developing. So just as a business person, you need to know you need to be in a place where you see yourself growing and your business and where the government has a future for the business or for business people. Yeah. Or even for yeah. For you growing.

Sina Port: Yes.

Lia: Like the economy here is always, okay, we want to have the people growing. It doesn't mean you don't need to do anything. Right? You need to keep on moving. You need to keep the pace they have in Dubai. Dubai is very fast.

Sina Port: It is.

Lia: It is. It's crazy. Yeah. So if you're from Germany, like, one week in Germany, I feel like nothing happened. Nothing happened. In Staling Still. Yes. It's nothing happen happening, like, nothing. And then I came back here, and I'm like, oh, finally, I get back to this pace because this is what keeps your business moving and yourself moving. So this was actually the biggest reasons for me to move is the personal growth. To go through the pain of loneliness, to go through the pain of I have no idea what to do. All this pain, all this struggle. But I knew, okay, if I go through this, I will break through through insha'Allah one day and then it will be fine. And then I have this reach this level. But I feel you can do this in every country, but Dubai supports you to go there faster, to break through faster. And, also because they have so much support for you, for your baby, for dependents you bring with you, you have so many things that support you all the time.

Sina Port: So tell us a little bit more about the first couple of like weeks, months, years. How long have you been here?

Lia: Four years.

Sina Port: Four years. Okay. You're a veteran. So tell us a bit more about that struggle of loneliness and trying to build a business and feeling lonely in it. I think what you said was really interesting with, like, by the way, you're gonna feel lonely building a business anyways, wherever you are. But at least here, you have that kind of push. You can see other people, like, hustling as well. You kind of there's, like, bubbles of people hustling next to each other, but still a little bit lonely. So tell us a little bit about how did you feel at that time when it wasn't, you know, sunshine and rainbows?

Lia: Yeah. So when I moved here, I had a apartment with two balconies. One balcony was with ocean view and one balcony was with Burj Khalifa view. Because that's what I always said when I was in Berlin. I was like, oh, you know what? When I moved to Dubai, I will see Burj Khalifa. Right? Like, I never saw it. I never knew. But like, I was just like, okay. Before I move there, you will see it. Like, a little bit more fun. Right? But then I was here, and I was all by myself standing there watching from the window of the balcony to the Burj Khalifa to the lights. And then I was thinking, okay. What do I actually do here? Right? Like, sometimes when you're all by yourself growing your business, you feel like, what do I actually do right now? Because no one else is moving with you. And I think this is just a certain time. So for me, maybe it was a year or maybe two years. This is just a certain time you need to get through. Because when you reach the breakthrough, it doesn't matter anymore. And you feel like, oh, Alhamdulillah, I went through this and I kept on going. Because this is the point where most people turn back because they go back to the crowd. Yes. Because this is the moment where you realize, oh, you step out from the crowd. Maybe you're the first millionaire in your family. Maybe you're the first one who did this. So do you go further or you go back to the crowd?

Sina Port: So tell us a bit about more about what you do. So you do consulting. And when you came here, you started doing also relocation consulting, so helping other businesses establish here. Tell us a bit more about the first steps in your business. How was it for you to set it up?

Lia: So when I moved here, new nobody knew the answers to my questions. And I'm an I studied economics, and I do business consulting since two thousand eleven, I would say. So I was always in this field. And I moved here and I asked all my questions. Right? Like, how do you do the bookkeeping? How do you do the structure? How and no one knew answers. And Dubai is completely different than Europe or Germany, completely. Like, it's black and white. And then I was thinking, okay. What can I do to get the answers? So I went every day to go to authorities, and I, yeah, I helped other people at the beginning just, okay, I will help you move here. Like, I didn't really see it as a business for me, so as an agent or as a consultant in this field. But then I peep more and more people came with all the questions, and I had the answers because I was already going to the people, asking the right people, getting the educational programs done here. Like, I have so many things I learned at authorities, and I met people. And yeah. So I just tried to answers answered the questions, I would say this is how it started.

Sina Port: That's really interesting to see because you literally took your own story. And then you looked at what problems am I solving for myself that other people want to solve to be solved as well for them. And I always find it very funny because we always come to you for questions like business setup and everything. And you always have the answer. You always have a story for the answer. Like you went through everything. If and if you knew you didn't go through it, then some of your clients went through it and you took take your story and make your offers basically out of it. And this is what I always say when it comes to, you know, level one of the garden is you don't pick a niche, you become the niche and how you do that is look at your story. What did you go through? What problems that you solve for yourself? And that's what other people wanna solve want solved as well. So now you established, you know, yourself, you started, you know, to offer this to other clients as well because you you solved it for yourself, other people ask you for. But tell us a little bit more. I wanna go a little bit into the personal realm. You came here for business and then you came here. You were in Muslim.

Lia: Yeah. So Randomly.

Sina Port: And now people are like, yeah. Yeah. She knows everything. She's like your even your accent, like, sounds you know, you can you can make you super Germans would say you're, like, integrated. What do you integrate? Right?

Lia: Yeah. They would say this. Yes.

Sina Port: But tell us a little bit more about your journey to Islam, because this is something that we have in common. And I think this is the first time we're actually talking about

Lia: it. Yes.

Sina Port: So tell me.

Lia: Maybe you can relate, but without Islam, you have, like you feel like a lost soul. Yeah. Oh, if I needed to describe it. So maybe some people who are Muslim and losing faith and come back to it, they may relate with this because you feel like you're seeking for answers and you're seeking for the truth all your life, and you never feel like you are at the end. Like, you never feel home. Right? So you keep on seeking for answers and seeking for the truth. And maybe because I was in Utah. Right? I was with Christians and I was with other groups, you know, like, because you're seeking the answers. But every time I was with this groups or in churches, I never felt like this is the truth. Mhmm. You know what I mean? Like, you

Sina Port: There's always something missing, like, something afterwards.

Lia: Yeah. It's not the truth. Like, I was with Mormons. Yeah. This was so funny, but this is interesting because you go there, you feel like, yeah, okay, I can relate to Jesus, but it's not the truth. It's not the end. And when I came here and I think it was the first time for me hearing the Azzan,

Sina Port: the The call to prayer.

Lia: Yeah, the call to prayer. And I was, I think, yeah, if I was crying crying the first time or maybe the third, but I had tears in my eyes every time. Even when you go in the mall. Right? You hear it.

Sina Port: Yes. Yes.

Lia: And then I was thinking, this is so relatable. Right? It feels like I can't say it, but it's in your heart and you feel like, oh, this is something I feel attracted to or I feel like this is the answer and this is I can finally surrender. Maybe something it's hard to describe because I don't have words for the feelings I was feeling. But it's yeah. It's like, okay. Finally, you can surrender. Finally, you can sit there, take a deep breath, and your heart feels peace. And I think this is what you're seeking if you don't have Islam in your life. This was I was seeking. Yeah. Yeah.

Sina Port: I can relate to this a lot because I looked for so I grew up Christian. I grew up actually with Jehovah's Witness. So, like, super strict Christian. I honestly, I had a beautiful experience myself. I think I had the most beautiful childhood that I can imagine. Obviously, being bullied in school because of my faith got me a lot gave me a lot of confidence as well.

Lia: But that was good. It makes you strong.

Sina Port: Yes. It makes you strong. And I kind of like it it helped me to understand, like, there's something afterwards. I always felt like, yes, Christianity is like that was the the beginning, obviously, of Judaism and Christianity. But there has to be something afterwards. Like, I felt there was something missing. And the the moment that I found Islam was it wasn't actually a moment. It was kind of like a a journey where I felt like you know, the the saying, you are the average of the five people you spent most time with. And I had this moment once in my early twenties where I looked at the five people around me that I spent time with and the ones that I wanted to be like. And one of the things that they all had in common is they were Muslim. They didn't know each other. Like, there was a person in Malaysia, in Indonesia, in Dubai from, like, different countries, but they all had this one thing in common. And I felt like, okay. If I feel so connected to them, then I need to figure out what that Islam thing is all about. And I looked for it, like, I I studied it for I I did Ramadan for a couple of years, and I studied it. But the moment that I knew I will convert, and it took again, like, a year after that, but the moment I knew it, I was actually in Dubai for the first time, and I went on a day trip to Abu Dhabi Mosque.

Lia: I don't know why.

Sina Port: I came here for work, And then my colleagues were like, why are you taking off on a Friday instead of a Saturday? I'm like, because I wanna go to the mosque. I don't even know why. It's just like I had this random idea. And I went to this mosque, and I just remember, like, I cried as well. And I just remembered, like, when I was in the mosque, I was like, yes, I will convert. Mhmm. I didn't do it then. I, like, did it a year after, but it was that moment. So I feel like Dubai has that special place in my heart.

Lia: For me, Dubai was like a place where they show you Islam on the different kind of environment. Because when you Like lift, lift. Yes. Yes.

Sina Port: Yeah. That's true. So one of the things that we also have in common is after we converted, we deleted our entire online presence,

Lia: which is a very smart idea

Sina Port: if you had a business.

Lia: Because then no one knows you.

Sina Port: Mhmm. You have zero network. Mhmm. You have no place to promote yourself or your business, like,

Lia: super smart. You deleted everything, what you build up, everything for

Sina Port: the last couple of years, you all your, like, hard earned work, your testimonials, your okay. What did you do? Like, you had already business, you deleted everything. How was it for you? Like, I know it was super hot for me. Like, tell me all it was for you.

Lia: Yes. Yes. It was crazy. Like I was struggling at the at the beginning. I was like, should I take on the hijab? Should I delete everything because it's not me anymore? I can't relate to this anymore, and I don't want to have any footage online without hijab. Right? This is like the main concern you have first. And when I I struggled a little bit, maybe three weeks, I think five years ago, I would have freaked out, like or not Three weeks is better. Like, seven years. Not bad. Yeah. Like, I would have had a panic attack. Wow. Because this is so much work you put into something. And but after converting, I was like, no, this is something I don't want anymore because of the hijab mostly. And then I deleted everything. And I think the first week I felt relief. Yeah. Because I felt I was laying on the floor in my living room and I was like, wow, you did this and everything will be fine. Because what I needed to learn is this trust. And I didn't had any Instagram, any social media for, like, a year maybe or six months at least. And then I started a personal account just for fun. Mhmm. Yeah. And everything was gone.

Sina Port: All the hard work, earned work. And this is around the time where you came to me and you said, Stina, personal branding.

Lia: Tell me about it. So first we met, and then, you asked me something. You asked me, why don't you want to do a personal brand or social media anymore? And I was like, no. I don't want to. Right? I was like, no. I'm fine. I don't want to. I went through this already. I deleted everything. Goodbye. I don't want to be in online anymore. And then maybe like a week or two, it was working inside of me because then I was asking my myself this question, why? Because if you're covered and everything, you should be fine. I even called Satwa in Dubai. You know? It's like an old man who gives you advice. Yeah. So cute. Masha'Allah. Yeah. And I asked him, can I be online with my voice? Because it should could be aura too. Right? Your voice and your face. And he said, no. If you are covered, everything is fine. You can do your job because you need to do your job somehow. Right? And you need to do advertisement, marketing, all the things. And I was okay. Good. And then I asked myself this question. Okay. Now it's good with the clients I have. But what what is in five years, in three years? Because social media is so important. And right now, it's the only time, I think, maybe one or two years more, you can get this community for free. Yeah. You get this views for free. You get followers for free. Mhmm.

Sina Port: And

Lia: so I was I was realizing this because you asked me why. And we're like, okay. Yeah. What's why? What what is in three years,

Sina Port: Leah?

Lia: What is in five years? Yes. What is after this?

Sina Port: So you had word-of-mouth clients. How many did you usually have apart from, like, before social media?

Lia: So usually, there's months I didn't had any clients, I would say, because some months are like, I would say it's maybe Christmas time or summer break. And this was also fine with me because I was doing my things and I'm stable, Alhamdulillah. Right? So I was just like, oh, it's it's fine. And then some months, maybe three to four, maybe two, maybe none, like, some of this. But it was for me enough. Yes. That's why I never thought about it.

Sina Port: Yes. So you have, like, word-of-mouth, which means, you rely on former clients to give you new clients and recommend you, and it's not something that you can actively control. But then you also had just had a Instagram account with two hundred followers where you shared very aesthetic videos from your bags and coffee shops and you from the back.

Lia: Yes. So no one was seeing me.

Sina Port: No one was seeing you. There was no message behind it. What was the first thing that we worked on?

Lia: I think for me to go in front of the camera again was important. And for me to script reels Mhmm. Obviously. Because if you don't do this or maybe you have never done this, this is something you need to work on for sure. Because people have they're like goldfish. Right? Like, two seconds, and then they scroll. And I knew if I start working with you and this was my main concern, I need to have content people stop and continue watching and maybe even go to your profile and see who you are and what you're doing. And yeah. Like suspicious? No. Yeah. They want to see what you're doing.

Sina Port: Curious. Curious. There you go. The German's trying to find the word. Okay. So your main goal was, okay, I want to have a family in the future. I don't wanna be working twenty four hours. I can't be relying on Leadful. I'm not even controlling just like random people correctly.

Lia: Yeah, because it was very out of my control, everything.

Sina Port: Yes. So now our main focus was how do we build a personal brand where you can get consistent lead flow? So clients coming in, potential clients coming in, and then how do we create content to get them in? Yes. What do you feel like you were struggling the most with in the beginning?

Lia: Of course, the content. Because if you don't do content daily or you look at other content and analyzing it instead of just consuming, for me, it was very tough to get used to do content, but high quality content.

Sina Port: Okay. So then we started working together, and within one month, you hit? Yeah. Eleven thousand followers.

Lia: But for me, more important was one million over one million, views. Like, the reach from my from my channel was over one million. And this for me was mind blowing.

Sina Port: Okay. So we have to, like, step back a little and just, like, let's start again. Two hundred follower account, only personal videos. The funny thing also that I didn't mention, it was in English. Yes. Right?

Lia: Arabic. Oh, it was Arabic? I I used Arabic trendy sounds. Oh, yes. Yes. Yes. Exactly. Like poems and stuff.

Sina Port: Yes. Okay. And then we turned this account into a personal branding account in German because your clients are German and you hit eleven thousand followers within four weeks.

Lia: I think three. Three weeks. Three weeks. Yeah. It was very fast. It was blowing up.

Sina Port: Okay. So just for people to understand, it was difficult for you in the beginning to to start making content, but then you hit a million reach and eleven thousand followers in three weeks. How does that come together? Give us, like, your top tips that you felt like when you joined the garden, like, what was the most impactful that you felt like helped you get there?

Lia: For me, the most important was to script the reels. Mhmm. Because if you look at the market and you consume reels, I got tired of all the content. And that's why I choose to work with you because your content, I liked. Right? So if you look at the content of other people, I felt related. I felt like, I like the style. I like the wording. I like the quality. I like all the things. And for me, it was, okay, if I want to have this, I need to work with someone who does this. Right? Otherwise, how do you learn this?

Sina Port: Yeah. So people would say, like, okay, but you can still just, like, go to other Instagram influencers and they'll give you a thousand tips. Did you try that?

Lia: No. Because I wanted to work with you. Yes. I

Sina Port: have ordered. The one thing that I remember number one, we we fought for a long time around, language. Because because you were like, I wanna build an international brand, but I also want all my clients are German. And you were a little bit afraid of, like, turning all of your content into German. But then you got a keynote also within that three months Yes. In Dubai about your business.

Lia: Yes. And Germany. I was flying to Dusseldorf actually. Wow. Yes. Wow. Okay. So you have eleven thousand followers.

Sina Port: You have a keynote in Dubai about your business. You have a keynote in Dusseldorf. So you'd fly back to Germany for your business. I didn't even know this.

Lia: Yeah. Because everything was happening so fast.

Sina Port: Yes. Yes. Okay. So you have that. You came to me and you said, like, Sina, I don't want this is I don't wanna look like every other relocation expert. They are boring. They're just like, my three tips too. It's like cringe. What is the strategy of, like, actual content? What was it about that we focus on with you?

Lia: I listen to my clients more. Like, not not the part, okay, I want to move to Dubai and I need a business and a visa. This is everyone can do this.

Sina Port: You want to move to Dubai? Maybe you're struggling.

Lia: Call this number. So I wanted to because my clients I have a very special relationship with my clients, I need to say. Because I love my clients with all my heart, and this relationship is so hearted and warm. And I wanted to put this, what I have, behind the scenes in front of the scenes. And I think this was, yeah, changed the most. Like, really look at the problems. What do they say? What's the reason? Not the visa. It's actually someone helping you for a little money or, like, normal money, I would say. It's all fair paid. Right? But helping you to create your better self, your business, becoming the woman you want to be, you need to have the the environment. You need to have supportive people around you, nannies who are cheering you up all the time because these are great people here. Everyone is so grateful and nice. And you go shopping, everyone is helping you, and you want to have this environment. So I I started to look behind the I just want a visa and live here. So how

Sina Port: would did your content look like for people who have never seen you or seen your content? What was it actually about? Give us, like, titles of your your most your best performing reels.

Lia: My best performing reels. It's actually so I love to go to a women's gym. I love the lifestyle for women's in Dubai. So I was thinking, okay, what do I like and what people might may not know in Germany? Because for me, it's normal because I'm here for years. So I started thinking, okay, maybe it's not normal for them. So I just finished my gym and said, okay, this is only for women, which is normal for me to have this privilege to have all the special things for women and get always the extra treatment here for women. So I said something like, yeah, like living in Dubai makes you feel like a princess.

Sina Port: Yes.

Lia: So you have two side of people. Right? What a group a says, oh my god. Yes. And group b says, oh, are you princesses female? And Just stay.

Sina Port: If you like it so much, I

Lia: was like, just stay there. Yeah. And

Sina Port: that's it's so funny. Under every viral video of yours, it's like, if you like it so much, just stay there. I'm like, duh. Yeah.

Lia: Or they say go back. Like, go go back to my home country, but I'm German. So usually, I say, hi, Peter. Sorry. I don't want to go back to Germany. But, yeah, you need to ignore this. Hi, Peter.

Sina Port: Okay. So this is also something that you came to me and said, Sina, I'm afraid of hate comments.

Lia: Yes.

Sina Port: Right? Because especially the German market. I mean, Masha'Allah. I'm I'm just, like, glad I don't have the German market, especially as someone who looks like me. It can be quite especially there's, like, a lot of it's not smudged on the name Peter. But it's rough.

Lia: It is rough. Yes. So I'm very grateful for the success managers in the garden mentoring because at first, I was very I got it personal somehow. Even it doesn't have to do anything with me, but if you get two hundred comments who are against your race, but you're not even from a different like, you're German or they say something about your religion and, like, they just see you as a package and they throw everything and, like, they just see you as a package, and they throw everything at you. And I was so, so glad because the mindset success manager, they helped me so much to, like, just calm, relax, get back to my focus, and just block, block, block everyone.

Sina Port: My my my favorite one. Block, block,

Lia: block. Yes. So I did this. I was always, like, hearing your voice. Block, block. So block, block, block.

Sina Port: And hunting your dreams. Okay. The funny thing is here, you we use your story. We use your lifestyle stories from your life and your actual story. And one of the things that we did is we shot your your actual story, your your why video, your conversion to Islam. How many views did that video get?

Lia: So the one with just my lifestyle has almost four hundred thousand views. Actually, it has three hundred eighty. I just checked this today. And the one about Islam has ninety five, I think. Yeah. It's a lot. That's why I'm saying I'm mind blowing by over one million views and impressions.

Sina Port: I think reach. Right?

Lia: Yes. Yes.

Sina Port: Wow. Okay. So obviously, you're not an influencer. No. You never wanted to be an influencer. No. What was your goal again? Social media? Because we're talking about reach and followers. That sounds like very influence y.

Lia: Yes. So my goal was when you think about the next three to five years, and imagine that people might not recommend you anymore, who are you? Like, I know I am who I am, but, like, how do the people find you? Because this is so normal to Google or to to share reels nowadays. And for me, it was important to find more of my perfect clients, to find more of the women I can help to move by themselves, more about the families who want to move with their little kids because they want to have a better future, like more of these kind of people.

Sina Port: So tell us what happened what happened in that month that you grew? Did you get any more?

Lia: Yes. I calculated because I sold so many side products I didn't even had in my product category, I would say. So I had calls and they're like, yes, I want to book a one to one. Like, yeah, but I'm a business consultant. Yes. But I don't really have one to one. Like, we can we can make it one to one. So I sold things I don't really had before because I was only focusing on setting up a business. And, yeah, everything what comes after this. Yes. And now I help people with things what is before. So how does your strategy look like? Like, similar with what we did. Like, how does this look like long term?

Sina Port: Yes.

Lia: What is important in the small detail steps? Yes. Yes.

Sina Port: So biggest question now for everyone. How much did you actually make? Yeah. Drum roll, please.

Lia: Yeah. More than sixty five thousand.

Sina Port: Yeah. I I told you that don't tell me before because that I could actually, like, react. Yes. But this is Masha'Allah. Masha'Allah. Wow. So It's like

Lia: because so many people were just reaching out. For me, also, like, I built a school community from scratch, and there are, like, over one hundred women now, just randomly. Like, I feel like everyone is coming from everywhere, and I can't stop it. I can't stop. Oh my god. My leads. Yes.

Sina Port: That's amazing. So this might sound for someone like, wow, you're doing a lot. You have all of these new offers. Aren't you burned out? What do you

Lia: say? No. Because I listen to you. I think I feel like I have more energy than before, and I'm more structured and disciplined, I would say. Yep. How? Because I listen to all those things you say. I would like, not having this morning routine, I think you said last time. Right? Like, you don't need it. And it's true. Like, I wake up, I do the things who are important, and then I take time for myself. Like, before where I was like, oh, you need to wake up at five, take a cold shower kind of thing. Like, I do the opposite now, and I feel like everything is working better. And, the garden mentoring showed me how to do little automations already. And I think these are very important, especially when you have some overflow on leads. What will happen if you do the content right? If you follow the rules. Exactly. You need to have this basic structure to just keep them rolling somewhere. And for everyone who's doing this, don't stress too much because I got so many leads. I was overwhelmed. I was like, I don't know what to do with them.

Sina Port: So let's talk a little bit about that. So we have level one where you started, which was, like, no followers, literally two hundred follower account. Then you grew to ten k. You started to make money. Now you actually graduated to level two, which is where we're gonna focus on scaling your active income. Because a lot of people say like, oh, I want passive income. I'm just like, okay. Okay. Okay. Wait. Do you have active income? Is it scaling? Let's scale your active income. And then level two, we're also going to start with your passive income. So I'm gonna I'm excited for what we're gonna plan for you. But tell us a little bit more on the levels. You said number one is understanding how to do reels, how to hook people. That was for actually growing your audience.

Lia: And also finding yourself, I would say. Like for me, it was really like, okay, who am I? And how do I show the people who I am?

Sina Port: So tell us a concrete thing that helped you, that you learned inside the garden that helped you become who you are.

Lia: The bay basics, I would say. So you need to always go back to the basics and understand who are you to be the niche. This is actually how it is. Like, it sounds easy. It's work to find this, and you need to follow the steps, and you need to always rethink and take your time. I would say, yeah, like, take your time. And for me, I was a little bit stressed because I got so many leads. But actually, no. It's okay. They can wait in the email list for level two.

Sina Port: Exactly. You have them there. You can always see what offers work for them. So now in level two, what's your biggest goal?

Lia: Also, I think the first talk we had was about passive income. Mhmm. But, we had the first mastermind call, and it was so mind for me, so eye opening because it's true to go back to the start. It's always the basics, actually. It's always go back to your basics and see where you need to optimize other steps before you think about, like, the passive income kind of thing. Yes. So for me, the biggest goal is to make more automations in in this process because people will come, like, when the guard level one is how like, flows. I would say you always need to optimize things, but it will flow. And then after this, you need to learn how to okay. What to do and which part to get the most of my time. Mhmm. Because you don't want to spend time all day in calls. And I think that's the most yeah. The goal. Because I want to have even when I have family, Insha'Allah, you don't need to think about, oh, I need to be here and there because everything will work somehow.

Sina Port: Exactly. Okay. So sixty k. Masha'Allah.

Lia: Masha'Allah.

Sina Port: What is the next goal?

Lia: I never thought about numbers. That's why I needed to calculate because I know I don't think about this. For me, the goal right now, like the garden mentoring showed me to to live in the flow. Because before this, I was more like, okay, you need to reach x, y, zed. But more right now, I'm like, okay, this is the flow going on. And then I adapt this and this, and then the flow will go on. And then maybe this and this. So for me, I don't really think about the numbers, but, of course, we won't all have more clients, but just to make them biggest goal for me to help the people. Yeah. To adapt more automations, I would say, to have more out of my time.

Sina Port: Yes. So now we have an automation that when people come to a post and they want to reach out to you, they can directly book a call? They go on

Lia: a webinar first.

Sina Port: There you go.

Lia: K. Because So

Sina Port: we already have a step before that.

Lia: Yeah. Because there were too many leads.

Sina Port: Yes. You were already booked out. Like, you

Lia: kinda know what's with that. Okay. Yeah. So I was like, okay. I need to I want to serve them, so I need to have something. Yeah. It's too difficult. What to say?

Sina Port: It's such bad problems to have. Too

Lia: many leads. Too many leads booked out. And because, you told in the garmentoring, okay, better to have them apply for something. Right? And to not see the availability. And I was at this point, I was like, there's not no availability anymore. Like, this is not possible. Because if your content is good and if you go back to the basics and you learn how to become the niche, you will be fully booked because there's no one. You are unique, and this is very special, especially nowadays, where everyone looks what other people doing and copying and even say the same things. Sometimes I see Ria's and, like, you are competitors and you say the same things. Oh.

Sina Port: So what would you say to someone that's just starting that is literally level zero where you started? What would you say is the first thing that should they should do?

Lia: Take time. Like, don't put yourself on under pressure because it takes time to figure out the content because it's always testing as well. Right? So you you need to learn how to script. You need to learn how to use quality content, you need to learn who you are and what to say that people understand your message. And I would say this takes time and you need to allow yourself to take this time and not be like, oh, I need to do this in three months. No. Like, this takes maybe a year and this is okay. Yeah. Because you can't lose anything. The if you start walking, you will walk. And you just have to keep walking. Yes.

Sina Port: The momentum. Yeah. I always think about it like on a treadmill. You can't stop walking. If not, like, if you stop walking, you fall on your face. Yeah. Is that sometimes you have to keep going and then it will flow like this. Yes. Okay. So what would you tell to people who are in level one, but when it gets level two?

Lia: So I posted three times a day, and it was fun. Like, I was excited. I was excited to wake up and be like, oh, the first post. So I did everything. I cut it everything the day before, and then the next day, I post it for three weeks, I think, or four weeks.

Sina Port: So how did you come up with ideas? It's a good question.

Lia: So this is always the same, I would say. Like, if you learn about yourself and who you are and that you are the niche, you have a lot of ideas because it's all around you and your clients. So even if you're at zero and you don't have any clients, you will learn who you want to attract. So you always go back to the words they say, to what they think, what they need. It's always the same, actually.

Sina Port: It sounds easy, but you need to get through this. You need to practice this and listen to the people. So you had two, sometimes zero, sometimes two clients or leads every month. Now how many do you have?

Lia: Too many. I'm fully booked. No. I'm not. You can reach out. But

Sina Port: Which actually is the best relocation expert.

Lia: Yeah. I'm I I have a team now, so I'm not fully booked anymore. You can reach out, but I was fully booked for at least one month.

Sina Port: Yeah. Which is how many clients?

Lia: I had six clients in one week, which is a lot Like, this

Sina Port: was In

Lia: one week. This was, like, my maximum I ever did because I take care about my clients. Right? So I take them everywhere. I they can reach out to me all the time. They can ask me important questions.

Sina Port: I know you answer at two AM, which don't don't promote that, please.

Lia: I don't promote this, only to VIP clients. So but this is what I like to do. Right? Like, this is my service because Dubai is fast. So if you don't adapt in your business, because my business is about Dubai, you can close your business. I feel like because it's so fast. Like, everything is so fast. So I feel like, okay, if I don't get this done with this person in next days, maybe law will change. Maybe different problem will appear because everything is so fast. So you need to be you need to adapt to this. So that's why I am fast and my team is fast. So they know they need to be fast. And I have a team in Dubai as well, like two or three people I work with. Three. Yeah. I have auditor tech. I have everyone in the team I need. And there's they're fast too. So you need to adapt to this fast service.

Sina Port: So first of all, I think it's it's very funny because like you said, you have a team. And on the on the other call, we were like, are you doing this all yourself?

Lia: Yes? I did. Yes.

Sina Port: And now it's time to scale. Right? Now it's time to buy your time back and actually streamline some things. One of the things that I wanna do with you as well in level two is obviously to set up your other offers. So you have your offers where you, like, service every client, but then you also now have people that are before that. Right? People that are not yet ready to make the move, but they need some kind of offer for that or people even after that. So what we're gonna do is we're gonna look at people on different levels and what kind of offer can we service to these levels where you don't need to be the one actually delivering the the offer? And that is how we come to passive income. So I'm excited to that for that. Level one become known to be who you are. Level two get paid, and then we go into the scaling.

Lia: Yes. I can wait.

Sina Port: So what would you say to Lia five years ago as the Lia you are now that she was just thinking about moving to Dubai? What is the one thing you would tell her made the biggest difference for you?

Lia: Be patient. Because I think I used to be a person who's not patient and who wants to get the things done very fast or, like, reach goals very fast. And what I learned now is, like, if you are more patient, the better it will become. Because you need to take your time to learn things, to to practice things, to test things.

Sina Port: Mhmm. Thank you so much for joining. Thank you so much for being so open and sharing all of the, like, little things that helped you. And I can personally wait for the next level. Yeah. Me too. So if you are ready to, just like Leah, go from level zero to level one, level one to level two, then you're also able to join the garden mentor. You can apply now. We have just opened applications for level two. We have a very small mastermind group at the moment, and we need to figure out on what level you are. You can book a call with my team to see what level you are, what is the next few steps that you need to take to get to the next level, and then we'll see how we get you there. So I'm excited to see you inside. The link to book a call is below. Thank you so much for joining us until here. We have so much more that we're gonna talk about. But for now, don't forget to subscribe to this channel and also check out our podcast on all podcast platforms.

Sina Port: How much did you make in that week? Around

Hannah: --- Euros

Sina Port: One post takes you fifteen minutes, a hundred leads.

Hannah: Exactly.

Sina Port: What was the actual post?

Hannah: So I was a doctor. I saw people. They had their own businesses. Working less than I did, they could just take them Wednesday mornings off to get a manicure. They were still making ten times more than I did.

Sina Port: Did you have like a moment where you just said, yeah, you know, I need to do that?

Hannah: So I basically collapsed and I was home. Doctors told me, hey, you're fine. You can just go back in a week. For the first time in my life, I said, no. I need to find a different solution for myself. And I left the hospital. And then I got out. I was like, who am I now?

Sina Port: So you decide one day, I'm gonna leave everything behind. I'm gonna go on social media and build my business.

Hannah: I didn't have any clue about personal branding, marketing.

Sina Port: So your first level is?

Hannah: My first post, and within twenty four hours, I think it got half of a million views.

Sina Port: And you actually grew your account within a year to to wow. Amazing. Now the level two is left your job suddenly so that there could be some way to bring money in.

Hannah: I didn't have an offer back then. I started to record all of this, but then it actually didn't work. There was this huge audience online, but not the right people also burnt me out. I thought I was the expert.

Sina Port: How we went about creating the post. So what was the result?

Hannah: Over a hundred women reached out. Magically, they appeared in my calendar. Just drinking your matcha. Seeing how my calendar fills up. It took maybe an afternoon.

Sina Port: What will you tell is one thing that is a game changer when a woman feels burnt out?

Hannah: I don't wanna always exchange my time with money. It's actually a three to four step.

Sina Port: Imagine just for a second, you have a successful career as a doctor, the safest job in the world. Everything is looking good from the outside. You're working your way up, but everything is crumbling inside because the job you took to make other people healthy is secretly making you sick. So you decide one day, I'm gonna leave everything behind. I'm gonna go on social media and build my business. And you do it, and guess what? You burn out again. It's hard to get clients. Leads are coming, crumbling through a little bit, and you need to change something. And after you change, you start making more in a week than you used to in a month. And that is the incredible story of Hannah that we're gonna hear today. Welcome, Hannah.

Hannah: Welcome. Hi, Sina.

Sina Port: It's really nice to have you here.

Hannah: Thank you.

Sina Port: I wanna know and let let us look into your story because it sounds so crazy, leaving a job as a doctor behind. What made you take the leap in the first place?

Hannah: Well, at first, it was very hard for me to leave because that's all I ever wanted. So I was fifteen, sixteen when I actually made the choice and worked my way up, and that was really hard to actually make the realization inside of myself that I needed to change something. But I was very, very sick. So I had chronic symptoms. I had chronic illnesses. It wasn't only burnout, but I had kept on a situation inside of myself that was actually considered normal from the outside.

Sina Port: Normal, like, in being a doctor, like, the way that you worked? Or

Hannah: No. Normal in, like, okay. That's you know, you have the symptoms. You're sleep deprived. You have chronic gastritis and all these things. And, you know, real doctors told me that because I'm as a doctor. I also went to other doctors, other specialties, and I wanted to have their advice and what I could do. And they just got to the realization also that I just have to live with those symptoms. That's okay. That's normal. Just work on your stress. Like, those were the advices that I got, and you can't really do anything. That was my favorite.

Sina Port: And where do you like, where was the point where you said, like, no. This is actually not normal. I need to change something.

Hannah: So nobody could really help me. And I think something inside of me, maybe I would prescribe it as my gut feeling, knew that there was something outside of the system which just told me, okay, this is normal and you just have to

Sina Port: stay with this for the rest of your life. And I

Hannah: was in my mid twenties, and I didn't wanna just accept something for the next sixty or seventy plus years. So I started, like, doing my little research outside of the hospital. So it it sounds strange, but at daytime, I was a doctor in the hospital, and at night, I was just, you know, going through books, and I was having different courses, and I was just, you know, educating myself in different fields. I got more in touch with meditation, with yoga, with the body mind connection that we are actually losing so much in the classical medical system. And slowly but gradually, in different areas of my own health, I felt better. And I needed to, like I was just getting more curious and dive deeper into this. And I came to a point where I was like, this is what I'm doing when I'm not in the hospital for my own health. And if I'm in the hospital, I'm just prescribing pills to cure well, not really cure, but numb other people's symptoms. And I just learned the hard way that the symptoms are actually not the problem. The symptoms are the body's way of talking to us, and they're actually the solution to the body's problem. And this is a whole different approach that I actually took on for myself. And then I just stood at a point where I thought, okay, there's a big contrast. This is how I'm prescribing medicine. This is how I'm working on my own health. And there was something inside of me where I couldn't match my own values anymore. And I came to a point where I was like, okay, if that's helping me, maybe that's helping so many other people out there because I'm not the only person burned out. And in the medical system, also in other fields where people have the same problems.

Sina Port: And it's, really crazy that you're saying this from this perspective because as someone who is not a doctor or not in the field, you created one piece of content that said, I am a doctor, but I can't make you healthy. And that's what you just said. You kind of just the the medicine just, like, numbs. Right? It doesn't really come to the root. So how did you feel when you were like, wait a second. I studied all of these years. I've worked all of these years, and it's actually not helping me get myself healthy. How did it feel?

Hannah: It actually made me pretty depressed on the beginning because it was like somebody took away a curtain. Somebody just enlightened me and, like, okay. This is the actual truth behind it. And there were a lot of people who asked me, like, couldn't you have known that before? And I have to say, I had to learn it the hard way, and I had to be in the system actually know this is how, you know, we do medicine these days, and this is actually not the way to do it. So it was hard in the beginning to actually have to come to this realization. Because if you've worked ten plus years for a career, that is actually your life and it's still my passion. So I didn't lose that when I left the hospital.

Sina Port: I love that because a lot of women, when they wanna start a business and it's very feminine approach. Like, the masculine approach is, let me just find a product that is gonna sell. And for women, it's more like, what is a problem I have that I am either solving right now for myself or that I have solved for myself that can help other people? And that's what you just said. Right?

Hannah: Exactly. And that's what I did. So leaving the hospital didn't mean I had a huge identity crisis because, like, this is one of the few jobs where you really identify yourself with the job. So I was a doctor.

Sina Port: Am a doctor. It's like your identity. Yeah.

Hannah: And the problem is so my whole environment was the same. Like, you're a doctor. You don't need to be anything or anyone else. Else. Like, they put me into that niche of, like, you're a doctor. And then I got out of the hospital and I was like, who am I now? Like, everyone asked me, like, what are you doing now that you're not a doctor anymore? And I was like, you can take me out of the hospital yet, but you can't take the doctor out of me. And I still wanted to be a doctor. And that was like a huge identity crisis for me. And then coming to the realization, I can still be a doctor, but I can be so much more. I can be a meditation trainer. I can be a yoga teacher. I can work with people on emotional blockages. That's my newest field that I just brought into because the burning question behind all of that for me is just what actually makes people sick. And I still wanted to pursue that, and this is where the idea of, like, creating my own business around this came to life.

Sina Port: But now you're coming from this whole, like, nine to five career. That's, like, this whole mindset of people. Also, you're from Germany. Right? Just for everyone to know, we're both German. And so the German mentality is very, like, secure. Get a job. I mean, doctor is the securest job you can get, and you just leave them all behind. What made you make that decision to say it's worth to take the gym? Did you have, like, a moment that you can remember where you just said, yeah, you know, I need to do this?

Hannah: Well, to be very honest, my body took the decision for me. So I really, like, I had this whole holistic approach where things got a lot better, but I had one point, like, one and a half years ago where my body just shut down. So I basically collapsed after a row of night shifts where I still worked in an emergency department, and we had still had a lot of COVID cases. So, I mean, everyone in that field can roughly imagine what that means. And my body just, you know, took off. And then I was home. All of the labs were fine. I got all of the checkups and everything, and the doctors told me, hey. You're fine. You can just go back in a week. And I was like, for the first time in my life, I said no. And that was, like, literally the turning point of, okay, I need to find a different solution for myself because this is not working. I still don't wanna give up being a doctor inside of me. So that flame was still there, like a very small flame inside of me. But the whole environment just didn't fit it anymore. And I think that's where a lot of people have an issue within themselves because they're like, okay. If I'm leaving that environment that's actually created for me where I just am born into or work myself into. And if I'm getting out of there, this is not for me anymore, but we can actually create something outside of that system. Yeah. We're we're Germans, and that actually tells us, okay, you're only a doctor if you're in the system. And what happens outside of that, nobody is able to tell you.

Sina Port: And how did the people around you react to just leaving your job? Like, mom, dad, like, friends, environment?

Hannah: Yeah. So, I mean, like you said before, I had a very classical environment. So they were in their nine to fives. Nobody was really a business owner. I didn't know anyone who had their own business before. Both my parents were in their nine to fives, so they were were always employed. And nobody really could understand it. I mean, a lot of people resonated with how I felt because they knew the medical system. There's a lot of people who just take it in. They're like, well, but that's the way it is. And I think that's where I was just different because I just said no. Just because you accept it doesn't mean I have to accept it, and that doesn't mean that it's normal just because everyone else thinks it's the norm. So there was a lot of, culture clash, I would say, especially, amongst the generations. Luckily, especially my mom, she trusted me a lot. She was like, as long as you're still doing something that pursues you and pursues your happiness and still puts something good into the world that you can do something with your medical degrees, which I still wanted to do. She was fine with it. And friends, coworkers, and things like that, I had a few bad moments there as well because that was also the time when I opened myself up on social media. And there were quite a few people who just talk bad. And, again, I, I knew I had to overcome this and just, you know, block them or just not listen to them because it's still that, you know, they won't be able to feel that burning desire inside of myself.

Sina Port: And they also didn't, like, go through your breakdown.

Hannah: Exactly. They didn't. And my whole friend circle and my whole environment changed when I made that jump. So just knowing outside of that, I saw people. They had their own businesses, and they were free. They were working less than I did. They could just take the Wednesday mornings off to get a manicure and have a coffee with a friend. They were still making ten times more than I did, and they were just happy. And that was also the time when I started to travel more and see more people that actually have that free lifestyle. And that's where I just implemented that idea in my head of, okay, somehow it has to be possible. But I had to leave that environment. That's what when I see people stuck in their old environment and I wanna do something new, I think that I really needed to do this. I just had to step out of this. And to be honest, ninety five percent of the people that have been in my life two years ago are not there anymore. It just doesn't mean that I'm alone now. I have ninety five percent new people in my life.

Sina Port: And that's I think that's a lot of people don't really understand is you have to lose your life. Just mean, if you want a new life, you need to lose your current one. And that means people, that means, like, old mindsets, but also means to, like, leave your comfort zone because you left suddenly. Right? What tell us a little bit more about what happened after the moment you decided to leave. What was the first step you took?

Hannah: Well, I already had a couple of people in my life that had their own businesses. Like, the friends that I had, I was also reaching out in different online networks to to get to know people. Like, I knew I needed to find a new circle to actually know how to get things done because I didn't have any clue about personal branding, marketing, like, nothing. You don't learn that in medical school. So I thought money is coming from my employee or my company. That's where money comes from. But now I'm growing up, so I know that's not where money is coming from, and we can create it. But that was a few first steps. And luckily, I don't believe in coincidences, but I also got to know people who were in personal branding and in social media. And one of the first things was I started to tell my story in a very authentic way. And it's funny because I wasn't one of those people who tried it out for years. That was the field where I trusted people directly that actually knew how to do it. So my first post, I posted that, and within twenty four hours, I think it got half of a million views. And I had my first ten thousand followers in my first month. And I didn't have an offer back then. So I just I wanted to inspire people with my story. And I think that also speaks, out of authenticity and just speaking from my inner truth. And that was a really good start.

Sina Port: So I'm breaking this down for everyone who doesn't understand what the levels are to to creating really a business and brand where you can get paid to be who you are. So your first level is, wait a minute. No one knows me. I need to become known. So your first start is I need to get on social media, and I need to tell my story. And so a lot of people, they have an idea, and then they think, okay. I need to be an expert in the idea. I need to give value around this idea. But you took actually the approach of telling your story, which is, you know, your I always call this your I'm done moments. Mhmm. So your I'm done moment is, of course, the burnout Mhmm. The getting sick to a point where you break down, where it's close to, you know, a moment you don't even want to imagine. And that story, once you told it, it resonated with people. Now people are interested in you. So you're that's level one. Right? Become known. And you actually grew your account within a year to

Hannah: Nearly sixty thousand followers. Wow.

Sina Port: Amazing. So that was a level one. Now the level two is you need an offer. You actually need to make money from all this because you left your job suddenly, so there needs to be some way to bring money in. Exactly. So tell us a little bit about how that went. It sounds like you just smoothly, like, rode through the whole become known state. Mhmm. But how did it start to actually get paid? Where did it start? What were kind of the first steps you took?

Hannah: So the people reaching out to me on social media actually gave me some of the idea because they were like, hey. Can you help me with this problem? Can you help me with that? And I was like, of course. Because I'm the expert in that, not only being the doctor, but also going through that valley. And I think that also, what a lot of people can resonate with because the valleys we go through or the deep moments in our life are actually shaping us to become who we are now and actually helping other people with that. And that's where the idea of my online course actually started. And I also reached out to people who know how to record online courses. No. You need your videographers. You need marketing. It all now I know you need all those things. But I started working with people that actually knew how to do that because I didn't have any clue. And that was something I knew pretty well from the beginning that I needed help. It was pretty scary and also new to me because the doctor mentality inside of me was like, I'm helping other people. I don't need help. I can do all of that by myself. So at least some of that, I knew that I had to reach out and start seeking for help And, also not burning out again. And that's why I also wanted to create an online course because it's not only me who always has to be fully present. So having that mindset also acquired that I don't wanna always exchange my time with money all the time.

Sina Port: But then you did go and get burned out. Tell us a little bit about

Hannah: I did again. I mean, I think there were a few mistakes I did on this journey, and it's somehow good that I made them, but it's also good that I now know how to do it better. So one thing was, obviously, I'm the expert. I'm not only the doctor. I've gone through all those, journeys, and I've had all those challenges and experiences. So I know how this course has to be set up. Right? So that's a natural given. And I I started to record all of this. I set everything up, but then it actually didn't work. So I was all constantly working, constantly working, but it didn't really reach the right people. I think part of the reason was that I thought I knew what people needed, and also because it didn't reach the people. And that's kind of a strange situation because I had all those people on my platform, and they were just there. There was this huge audience of, like, sixty thousand people and sometimes reaching a million accounts a month, but not the right people actually attracting to my account or attracting to the offer.

Sina Port: How did you know they were not the right people? Because a lot of signs what I always hear, and this is what I went through as well is when you reach the wrong people, you hear things like, that's a little bit high. The price is a little high. Can I get a discount? Or what am I actually learning? Give me step by step the modules. Whereas the right people usually ask questions around, I have this problem. Is this gonna solve it? Mhmm. So how do you like, why do you feel like you didn't attract the right people?

Hannah: I thought I knew the problems, and I thought I was the expert, but I kind of wasn't because those people are the experts. I had asked them actually, but I didn't know how to reach them. And I just felt like sometimes working with people also burnt me out. And I know now that if you work with the right people, it gives you energy. Like, even at very late at night, I have sometimes I have calls, and it still gives me energy now that I work with the right people.

Sina Port: Okay. So what changed?

Hannah: I started to rearrange everything around who do I trust and who do I work with, to actually know what steps I actually need to go.

Sina Port: So you did work with one person on your course, and it didn't work out. You had a bad experience. You wanna tell us a little bit about?

Hannah: Yeah. So, again, I have the feeling I didn't know which, aspects to outsource and which aspects I had to do. And then just the step by step process of what are the next steps where I'm at right now and not going, like, ten steps ahead.

Sina Port: I think that's something that a lot of people come and say, like, hey. I did this course. You know? I created this course. Right? I put all of this energy and all of this love and all of my expertise in it, and now I have to sell it. And the selling part feels super heavy because you come with the expert mind of, like, this is what you need to learn. And then the person on the other side is, like, I never asked you Exactly. To learn this.

Hannah: Exactly. That's why I saw my basic challenge or problem was I actually needed to attract the people first to ask them what their problem was, but I didn't know how to reach them.

Sina Port: Okay. So we adjusted your entire branding strategy. Tell us what you felt like you wanted to focus on first.

Hannah: I wanted to focus on reaching the right people that I could actually solve their problem, and they would actually value what I could offer or what I could give. And, you know, matching myself, whether it's matching my value, and both of us actually getting energy out of this and solving the problem and creating something new.

Sina Port: So you wanted to make you wanted to hit your monthly income goal

Hannah: Exactly. At least.

Sina Port: Without burning out? Exactly. But you didn't know where to get the leads from?

Hannah: Yeah. I had my social media. I had a lot of those things set up, but I didn't really know where the problem was.

Sina Port: Let's back up for a little bit. Why did you feel like you wanted to work with a mentor on this if you had a bad experience before? Because a lot of people would just be like, you know, you know, I just figure it out myself. I Google my way through it.

Hannah: Well, a few things of that, I tried by myself, but I realized that it takes me so much time. It takes me so much energy. And how can I focus actually on the main thing? How can I focus on my content? How can I focus on my clients or my patients? And all of these things if I have to do a zillion other things. So I quickly came to the realization I still need help. Maybe I need just other help. Maybe I just need help from people that where my gut feeling is right and where they can actually show me that they've done it before and they've done it with other people. So just making mistakes as part of the way was also learning, a learning curve and a learning process, especially, like, having this very classical way of growing up and going to school and you're sitting by yourself. You shouldn't look at your neighbor's paper, and there's no mistakes you should make. This is two things which are crucial when, you know, starting your business. You need to ask for help. You need to ask your neighbors that are sitting next to you, that are better at things that you are now, you know. I have my field, which is my expertise, which has not been marketing or branding. And I can actually reach out for that help. And also making mistakes because they will actually improve that in the long run. So tell us a little bit about the

Sina Port: first steps we took was you wanted to focus on getting the right clients, getting the right leads from your social media. Because you had a lot of reach. Right? You had you reached a lot of people, but you wanted to go from quantity to quality.

Hannah: Exactly. Just being a lot more specific on who I wanted to reach. So actually knowing my ideal client and knowing my target and then actually talking to them through a post we did. So we were a lot more specific on what is the problem you have and what would be the solution to that. And just, you know, putting that into a post so we can actually reach those people.

Sina Port: Okay. So tell us about how we went about creating the post in the first place.

Hannah: Well, that was actually pretty simple to my surprise. It wasn't as complicated at all, to be honest. So knowing, what the main problem of the client was and then being specific on what the plan would be to help them and what the outcome would be. And then we did this post, and people were able to reach out.

Sina Port: Okay. So explain to us then who is your perfect client and what do you help them with?

Hannah: So my perfect client is definitely also business owner. People who are, like, high achievers like I was because I want to be able to resonate with them. Because they will also be able to trust me a lot more if they know I've been there. I have been a high achieving person in my previous field. I'm now a high high achieving person in my own business and my own career, and I wanted to work with them on what I find as a fundamental pillar of what makes us sick. So that's the burning question, burning desire behind all of that. So the nervous system is the basis of everything, how we function, how we operate, how we exchange with our environment. And if trauma or a dysregulated nervous system or a dysregulated connection to our emotions is disrupting all of that, we have this balance in our body, and that's actually creating pain. It's actually creating sickness and imbalance. And that's what I wanted to work with people on.

Sina Port: Okay. That was a lot of information, but what did you actually put in the post? Like, what was the actual post?

Hannah: I'm looking for ten women who want to have their individual specific health plan to not burn out in their business and be less stressed and thriving.

Sina Port: Take us to call to action.

Hannah: Exactly. Comment in the DMs.

Sina Port: Okay. How long did it take you to actually create the post itself?

Hannah: Fifteen minute. Okay.

Sina Port: What was the result?

Hannah: The result was that over a hundred women reached out and, landed my DMS and I spoke.

Sina Port: Okay. Let's, let's rewind. One post takes you fifteen minutes, a hundred leads.

Hannah: Exactly.

Sina Port: Did you ever have this before? No. Did you ever think you could have this? No. Okay. What happened afterwards? You have all those leads now.

Hannah: Well, we, we needed a whole system behind this so they could actually reach out to me and somehow they magically, not really magically, but it felt magical that they landed in my calendar and they set up an appointment with me and I talked to, I think, around twenty five, thirty of them.

Sina Port: Okay. Tell us a timeline of August. You posted the post. I mean, we met, I think In August. In August to rebrand, to do your entire strategy. You did the post August.

Hannah: Around August twentieth, I think.

Sina Port: Okay. The leads came in.

Hannah: Well, they started filling up my calendar that exact same day.

Sina Port: What do you mean filling up your calendar? Like, you were just like, you were manually putting them in?

Hannah: Or No. We had a whole little funnel behind this. So, actually, they would that's what I meant with magical because magically, they appeared in my calendar, but I just had to know how from the post they would actually get a message from me, and they would get a link to my calendar to actually have their own spot secured to talk to me. And Seven. Yeah. None of that I did while that happened. I just prepared that in advance. It took maybe an afternoon of preparation to actually know and get myself into that because I'm not too much of a technical person, but still I was managing to do it. And then they knew how to get there.

Sina Port: Okay. Amazing. So you're just drinking your matcha?

Hannah: Exactly. And seeing how my calendar fills up. Okay.

Sina Port: Yeah. Amazing. What was the actual monetary result? Like, how much did you make in that week that you got the leads?

Hannah: Around fifteen thousand euros.

Sina Port: Fifteen thousand euros. Within, like, a week. In a week. Wow.

Hannah: And I didn't make half of it in a month in my previous job as a doctor. And that felt like, okay. My system just crashed, like, because I was like, it's that simple. And I think one of the core reasons was knowing exactly, okay, Hannah. Now you make this. And then you take this step. And then you make this. Like, the order was really, really important. And knowing I don't have to know how I'm making a hundred k a month if I'm not at at ten k a month before, you know. So actually knowing where I am and which are the exact next step. And this is where it felt so much easier, so much smoother, and the result was just totally different.

Sina Port: And we didn't have a fancy funnel, we didn't have fancy landing pages, we didn't have forty message email sequence. It was how many steps?

Hannah: Exactly. Like three four, I guess. The good thing is that, I mean, that comes before that, you know, becoming known who you are. And, actually, that's what I had set up. So people knew me. People knew my values. People knew my everyday life. I was available. I was accessible. This is the whole process that comes before that. But when that is set up, it's actually a three to four step process to get all those leads and actually start working.

Sina Port: So that is actually you're just describing level two. So the level one we just said was your first step, which is become known. And from your first step to your second was around a year, took you around a year. Then your first step is actually to get paid. So this is where we develop. Yeah. Who's actually your dream client. Who do you actually wanna work with? Like, you're looking forward to jump on calls with them and work with them. You have a funnel that is literally a three step funnel. You know exactly what content you post to get those leads, and you hit it out of the park.

Hannah: Exactly. And now the magic actually started to happen because I was jumping on calls with these clients, with these beautiful women, and it felt so different because the energy was just matching. I mean, I had their, discovery calls with them so I could actually pick. And that was me on the other end, not reaching out to them or actually not knowing how to reach the right people, But now me picking who I wanna work with and who I won't be burned out with because it actually gives me energy. Both of us are thriving in that. My business is thriving. My clients are actually seeing results because I can help them with their problems. And so much more beautiful came out of this because after a while, I did that for three, four months now. And after a while, I just saw recurring patterns. So just they literally use the same words or same phrase. And I was like wait a second I heard the exact same problem a day ago and two days and last week another person and I was just recalling that. And not only that but I was telling them the exact same thing sometimes more or less during you know, considering their personal situation, but so much was actually repetitive. And I was like, I'm a kind of, like, audio recorder here and, you know, like, being on repeat. And that where the idea came up again to actually start to put that into a course because

Sina Port: Now we have the foundation.

Hannah: I found my experts and I have

Sina Port: So this is what a lot of people are struggling with. They jump to the conclusion of, I just have to have a course, but they don't actually know their clients. They don't actually know what they want. They actually don't have the money Yeah. To get to a point where they have to can have a course. Now you have good monthly income.

Hannah: Exactly.

Sina Port: Now you speak to them. And this is basically what level two will prepare you to do. So you have your one on one. You have your premium clients. And then we dive into researching our clients Mhmm. And figuring out what can we automate here where we can automate value. So we automated client flow. It's our automation. They're coming in. They're coming in. Now we need to automate value so we can reduce your time.

Hannah: Exactly.

Sina Port: So we don't get you into burnout. Right? So tell us what we discussed now that we will change, that will reduce your time. And why do you feel like that's the not sure next step?

Hannah: What really helped me when we last talked was actually reducing my one on one calls. So actually implementing more of group calls into that. Because if I'm telling four people a week the exact same thing, I can put those four people into a group call and tell them the exact same thing. It saves me time. It saves me energy, and it gives them the exact same knowledge and content and value, actually. Actually. And that was a step that actually really helped me.

Sina Port: Amazing. I'm excited to see where that Yes. Me too. Because the first step already got you to fifteen k a week. So we'll see what the next step is gonna get you to.

Hannah: And also raising prices, to be honest.

Sina Port: So I wanna talk a little bit about that because we were fighting about you raising prices.

Hannah: I'm sorry. All the time.

Sina Port: Why do you feel it's so difficult for women to charge premium?

Hannah: Because we're not used to knowing our value and our self worth. So I think that's also a societal problem. We shouldn't blame it as that's their responsibility. It's our responsibility to take that back. But I think women are taught different than men that they don't really know their self worth. They self value and they feel insecure about raising their prices. Although I actually know and that really helped me, I can help those people. So I can actually solve their problem. And I think we also underestimate that there's a lot of people out there who are actually willing to pay a lot of money to solving their problem. Yeah. They're out there. We just have to reach the right people.

Sina Port: So we have now you talked about it being so hard to get clients. You were chasing, chasing butterflies. Exactly. And with the garden, the strategy of really attracting your butterflies, attracting the right clients helped you to also work with your dream clients. So now you have the next journey, which is reducing your one on one and being able to automate your value. So I wanted to describe your life now, how your business has changed from that last moment of burnout and how you felt then to how you feel now when you just, like, start your day.

Hannah: Sometimes, to be honest, if I go to bed at night, I ask myself if I actually work today because it feels so good. I can focus more on my premium clients because I can give them a lot more of my energy and attention. I think we really underestimate what that means. Attention and energy is actually the most important currency we have. It's not money. Money is in abundance. It's somewhere. It's there, and we can just attract it. But energy and time and attention is what really matters. And I could actually channel that a lot better to the people who deserve it because they value me. So that was different. And my working hours reduced drastically. I can work and I can focus a lot more on actually high quality content for social media.

Sina Port: Tell us how a normal typical day of work is. So first of all, we're both from Germany. We're both now in Dubai. Dubai. We actually don't live very far from each other. No. It's like ten minutes. Tell us what a usual, like, typical don't don't give us the perfect date. Give us a typical day in your life.

Hannah: Okay. What I absolutely hated about the drop in a hospital was I had to be there at six or seven AM. And I love to get up early, but for the first two hours, they're mine. And that's pretty typical. So I do meditate. I work out. I get my matcha. I go for a walk. So I do, like, the first at least one hour. Sometimes it's one, sometimes it's two, are for myself. And then I start working. Luckily, we have some little bit of a time difference, and most people I work with are German, so I have, like, a three hour time shift. And then I usually go on with my first call, which is around lunchtime. After that, I would focus a little bit more on so then it depends, you know. Sometimes I focus on social media. Sometimes I focus on working on my course because I just got really good insights from my clients and directly putting that into the course or into content. I have dedicated time in the afternoons where I work on social media. I have dedicated times where I reach out to my current one on ones or where I record, for example, individual things for them, give them individual meditations, give them an individual work or health plans that I actually, you know, are co creating with them. Then I usually have one or two more clients, and then my evening starts. Or sometimes it's doing more research for myself or going out with friends. Sometimes Wednesday morning can look like just going for a little bit of a spa. But I also spent my Sunday nights sometimes with my laptop, you know? So it's dare to say I have to pay that price sometimes to sit there at ten PM with my laptop and have a face mask on, and that's literally Oh,

Sina Port: you're welcome.

Hannah: Exactly. I have my cup of tea there. I have my face mask on, and that's how I I I work on stuff. Because, you know, if I'm not working with a client, nobody has to tell me how to dress or how to look. Every Friday morning, I go to brunch with my best friend, and this is just my current lifestyle.

Sina Port: Beautiful. So we can Yes. Even if you work, you're meant to say at the work, that means you do enjoy what you're doing even if it's late ten PM.

Hannah: Yeah. And it also you know, it's that's what I also learned from you, putting in more to the feminine approach because I come from a very, very masculine driven system where I had to work night shifts and just shifts in general, and nobody could really understand what it means to, like, work around your cycle, for example. Like, I mean, usually usually not taking in one on one clients on these days when I'm on a period, for example. And if I'm in the middle of my cycle, I can just work for fifteen hours straight. So just taking in that advantage of we have this power and we can actually use it and romanticize that a little bit more. It doesn't mean that I'm working from my couch and have my tea next to me and it's really nice and cozy, that I'm less productive. If I feel comfortable in my own skin and if in my own environment, that actually makes me more productive and it makes me more creative. So I had a time in a I always thought I wasn't a creative person. Because I was like, I'm a researcher and I can follow, you know, plans.

Sina Port: And logic.

Hannah: Exactly. And I was like, I can't paint. I can't draw. I don't do music or anything. But then I discovered that social media is actually so much of a creative work. I love to create posts. I love to stand in front of the camera now. I love to do videography. I love to create all of that content that actually people reach out to me and they're like, hey. You actually brightened my day and you helped me with everything you're putting out there. So it's just like I wasn't a non creative person. I just didn't have the time, the energy, and the capacity to let all of that out because I think deep down inside of ourselves, everyone has that, especially we women.

Sina Port: And now we meet either here Dubai and Yeah.

Hannah: Somewhere in the world.

Sina Port: Every time we meet, we do work. Exactly. It's a funny thing, but it doesn't feel like work.

Hannah: I had to recall that when we met for brunch the other day, because I told a friend about that and I was like, we didn't talk about any problems. We didn't gossip about any person. We didn't know. We didn't recall anything negative. We were talking about our next steps. We talked about our current, like, positive things that happen. We we talked about your launch. All of these things that actually taking the next steps. And I felt so refreshed when I came home. I didn't even tell you. But I came home so refreshed, and I had new ideas, and I wanted to implement that already. So that's, again, looking at the contrast of what my previous environment was, what how would I drag me down? And now it actually lifts me up, and I'm getting better and better and more inspired every time.

Sina Port: So I just want a few tips for women who feel like they are currently in the phase that you were before. What will you tell is one thing that is a game changer when a woman feels burnt out, stuck, especially in, like, starting a business or feel stuck from and believing her old life, not having the environment that she needs, not having the guidance? What is one thing that you would would give her as advice to get unstuck?

Hannah: Look at who's around you. That really helped me. So whose advice do you take? Who do you spend your time with? Who do you share the ideas with? What do these people tell you? And just look inside of you. What does your gut feeling tell you about this? Is this your path? And I think that's something we as women are not connected enough these days. We're so dissociated from it because it's the masculine approach of, like, just do it, get it done. And we have this internal feeling of, like, okay. This is actually helping me now. This is actually bringing me further or this is actually dragging me down. And then look for networks. Look for mentors. Look for people who actually inspire you to pursue that idea. Because the idea is not the problem. Your dream is not the problem. Your vision is not the problem. It's more like who you surround yourself with and who can actually help you take more action.

Sina Port: And what's the biggest lesson that you took out of this entire journey?

Hannah: Never go against my gut feeling, to be honest. So with the first course, I had a bad gut feeling. With the first challenges I had there with the first things that didn't go well, I had a bad gut feeling I went against it because I didn't know better back then. So you have that gut feeling, you know, okay, if it feels right. Don't think too much about it. Thinking is also the masculine approach in my in my idea. Like and I'm a head person. You guys have to know. But I also have a stronger feeling. And if you feel good around a person, if a mentor gives you a feeling, Don't go against it and think like, oh, but this is, you know, this pro con and just follow your gut feeling.

Sina Port: Okay. But let's just say, you know, Hannah, I get it. I have this great gut feeling, but I just don't have I've never invested in myself. I've never, like, spent money on myself. I've never learned how to do that. How do I know it's the the right step?

Hannah: Well, if you think about it and if that idea is in your head, it's actually time to take that step and take that action. So it's actually a nice analogy from my time in a hospital where I was having a night shift and I asked a friend. And I was like, listen, how do I decide if I have to put a patient on ICU, so intermediate care unit where they have just more specific care. And, you know, there's all these, like, very rigid parameters, obviously, that blood pressure and everything a patient has to have in order to actually be fitting in there. But she was like, the minute you're thinking about it, the minute it sits in your head, the minute you lie in your bed at night and you're like, should I do this? It's there. And just follow it. Just I'm I know a jump can be scary, and I think I was scared after I decided I would leave. I think I was scared every single day for the last year. So sometimes I'm still scared, but I know that being scared is just one of our basic emotions. And it's somehow always being there because it's out of my comfort zone. And I I start to embrace it. Like, sometimes I'm even saying, okay. If it scares me, it's most likely the direction I have to go into. So it's definitely worth it. And knowing back then, it scared the hell out of me to just leave a career I was pursuing for fifteen years, and I would just cut that off. It's not like I can't easily go back and just, you know, continue. And it was like every single step was so worth it.

Sina Port: Okay. So give us a very practical thing because you're into holistic health. Maybe give us an exercise. So when you feel fear, but you wanna make the jump Yeah. You feel better to take the jump.

Hannah: A very, very nice, very basic approach is you really wanna control things, girl. I get it. We can control the outside. We can only control ourselves within. And the one thing that is with you from the day you're born until the day you die is your breath. So start with your breath. And the problem is if you feel anxiety coming up in your body, you know, the body mind connection, that's the way. So actually, the anxious thought is telling your body, oh, you have to be anxious now. So you're starting to shiver. You're starting to sweat. And then the body's telling the mind, oh, there's actually a problem. No. You know, that's like danger, alarm, alarm. And bringing yourself down from that is actually you can just take a deep inhale and take a longer exhale with a open mouth. Tell your lungs are empty. Do that for a minute. You can always count. You can always take count to three, breathe in, and then count to five or to seven and breathe out. And see how much more you're relaxed you are, how much more centered you are. And sometimes that's when the clarity comes in your mind because if you are emotional and you try to make decisions, you most likely will decide against your gut feeling. Because you're like, okay, I'm scared. Better not do it. Be get better stay in the safe place. Never try to make a decision out of an emotion. Try to understand that you are not the emotion, not I'm anxious. I feel anxious right now. This is not me. It's part of me and I can just implement that and see, okay, the anxiety is there. Maybe there's this little child who just needs to be cuddled. We always have that inside of us and just calm yourself down and get a little bit more clarity. And then most of the time, it's a lot clearer from that point.

Sina Port: I love that. So trust your gut, if you think about it, you should do the jump. Do it scared and do the breathing exercise if you're scared. And thank you so much for coming on today, Hannah.

Hannah: Thank you so much, Sina.

Sina Port: If you are also inspired by Hannah's journey and you also wanna get to either level one, become known to be who you are, or level two, to actually get paid to be who you are, attract your dream clients, drink your matcha while the leads are coming in, and actually work with people you love working with and achieving your monthly income goals, then I wish you a lot of fun in the garden. You need to tell us on which level you are, if you're level one, level two, if you wanna get to level one, that wanna get to level two so we can actually know where how to get you there. And all you need to do is click the link below. Thank you so much for coming.

Hannah: Thank you.

Sina Port: My team was like, Harupia just made sixteen k yesterday. Harupia just made thirty two k. Harupia just made fifty eight k a month.

Rubia: Two weeks. It's now

Sina Port: Wow. How many clients is that?

Rubia: You're not gonna believe it.

Sina Port: We're moving to a totally new country. One suitcase in hand.

Rubia: Started working in a cafe.

Sina Port: Fifteen dollars an hour. Now imagine on top of it. You get pregnant. At that point in time, you're burned out. Here's the twist.

Rubia: You start a business. As a makeup artist, it becomes so successful, You burn out, going blank. All of those things.

Sina Port: And

Rubia: I had three miscarriages. That was a really painful time in my life. But this business, you can't take a break. Let your body heal. So you're just constantly working. I looked at my son, I was like, I don't have any energy to give to him. And my heart just broke into

Sina Port: a million

Rubia: pieces, sometimes twelve to fourteen clients a day. In order to make that money, I had to be there physically, day in day out. So that's when I came across Yo. The same day, I just signed up for your program.

Sina Port: Became six months old baby, just two moms with little babies. When I met Rubia, I told her my goal for you is to sit at a beach with your baby and hear the cha ching sound coming from your phone.

Rubia: So I'm going to launch my own beauty brand, but I knew I'm not very able to sell anything.

Sina Port: So you knew that personal branding was the thing that would help you.

Rubia: I hit hundred k within few months. It's crazy to say it out loud. The month I made the most money was the month where I worked the least. What did we change? So we started with

Sina Port: Do you want to make do my makeup freshen up?

Rubia: Yeah. Sure. Let's do it.

Sina Port: We want your expertise before we

Rubia: jump into how you can make money from it.

Sina Port: Imagine you're moving to a totally new country. No money, literally one suitcase in hand. You have you think you have all the expertise. You have a master's degree, but people only offer you fifteen dollars an hour and you take it because you need the money. Now imagine on top of it, you get pregnant and you have a six months old baby. At that point in time, you're burned out because you sell your hours for money And you don't know where to go from here because there's literally no hours left in the day. That was Rubia. When I met Rubia, I told her my goal for you is to sit at a beach with your baby and hear that cha ching sound notification coming from your phone showing you how much people have paid you for your service. Not per hour, but premium. Her goal when she came to me and she was so shy talking about it was to make fifty thousand dollars a month. And last month, she crushed that goal like crazy. Today, we're gonna talk about how you can do the same. And I'm so excited to hear for you to hear her story directly from her because we're just two moms with little babies trying to get paid to be who we are. And if you're in the same position and or you're saying, like, I want to be that mom that makes money and gives freedom to her family and still has that life that she can enjoy with her family while the money is flowing in, then this episode is for you. Welcome, Rubia.

Rubia: Thank you so much. Thank you for having me.

Sina Port: It's so nice to have you here in Dubai flying flying you over from Australia. You're coming from winter?

Rubia: Yes. Coming from winter. So how many degrees? So currently, there was, like, I think, sixteen degrees. So we landed right into thirty nine. Yeah. It was a big change. A big change.

Sina Port: And as a makeup artist, it needs a lot more setting powder.

Rubia: Yes, yeah, yeah it's testing my makeup skills definitely.

Sina Port: It's so nice to have you here in case you know we are babbling too much you just have to understand we're two moms with a newborn and a teething baby. Yes.

Rubia: So I have some patience. If we're rambling and words don't make sense, that's the reason. So

Sina Port: I wanted to how everyone to know the whole story because he came from Pakistan and moved to Australia. Tell us a little bit what did life actually look like back then?

Rubia: So when we moved to Australia seven years ago, we literally came just with a suitcase each and big dreams.

Sina Port: You and your husband?

Rubia: Yes, me and my husband and we actually had nothing. No money in the bank, no plans. So I had master's degree and I used to be a graphic designer back home, but moving to a completely different country and then a specific city, no one tells you to prepare for what to come from. So no one understood my work. I started working in a cafe on a minimum wage. How

Sina Port: much did you make that time?

Rubia: I was making, yeah, dollars fifteen an hour. So I had this dream that I wanted to start my business. And, you know, I started it from my one way department, and from little to nothing, actually. But the way I started, I had really strong dreams and passion behind it. So it became a huge success within first six months to eight months. I grew my presence on social media. I hit one hundred k within few months and even in terms of work I was getting booked out two years in advance.

Sina Port: So you actually you skipped a lot. Let us talk a little bit more about that level one. So we always talk about level one become known to be you, level two is get paid to be you. Yes. Tell us a little bit more about the level one to become known. So you knew that personal branding was the thing that would help you, the social media presence? Yes. And when did you do your makeup artist certification?

Rubia: So I did it five years ago.

Sina Port: Okay. So you had that, but no one would

Rubia: No. So basically, it's no. It's a different story. So I was a graphic designer. I had degrees for that. So I never thought about becoming a makeup artist. Okay. Yes. So I was trying to pursue my career in graphic designing. I tried that for two to three years in Australia, but no jobs came. I even got scammed and worked for free for a few months for a company. And then, as you said, I even accepted fifteen dollars an hour minimum wage because I was just so desperate to get my foot in the door. And when I launched my makeup business, it was a huge success. So here's the twist. So you start a business, it becomes so successful, but you work too close to sun. You burn out. And because I didn't have any proper structure or offers, so in order to make that money, I had to be there physically, day in, day out. You know that you're getting booked out two years in advance, you have a huge presence on social media, but at what cost? The cost was me, you know, and that's when I came across your mentorship program. Yeah. Let's say

Sina Port: you come to Australia totally different. You didn't know anyone here. You didn't have family here? No. No family. Okay. And when I I wanna talk about the success and service providing because there's I get a lot of women come to me and say I'm good at what I do and I can see that right because they are booked out they get recommendations and they grow their business but it's still them trading their money their time for money right and if you trade your time for money there's just twenty four hours in the day. So tell us a little bit more why that was a problem how that was like because you wanted to be a mom you wanted to be a business owner at the same time People always tell you that's not even possible. And that is what you experienced because Yes.

Rubia: And I think the business that I had built, it was solely based on my skill but no structure. I didn't know anything about how to run a proper business. And when you try to do something like that, it consumes you. It consumes everything that's behind your business, which is your passion. And ultimately, it creeps up into your skills as well.

Sina Port: What do you mean

Rubia: it creeps up in your skills? So you start doubting yourself about every single thing that you're doing. And you lose the passion for it, like you, because you don't know why you're doing it, how long you can continue doing it that way. And so with makeup industry, you sacrifice your weekends, but then working on weekends alone is not gonna get you somewhere. So you start sacrificing your weekdays as well. You start offering educational content, videos, one on one lessons, everything to make it work. And still you think that that's your way out of that burnout, but you're getting deep into it without realizing that physically we can only do so much. After five years, my body is not going to be the same. So I won't be able to do it this much.

Sina Port: And tell us exactly what you did. So as a makeup artist, how does your week look like from Monday to Sunday?

Rubia: So basically, on weekend Okay. Monday to Sunday. Monday to Friday, I would do one on one lessons, two lessons a day. So I'm working for at least eight to nine hours.

Sina Port: Which means one on one, what does that mean?

Rubia: So I educate other makeup artists. So I do one on one lessons with them. So basically, I show them how to do makeup on clients, anything they need help with, how to run their social media and stuff like that. And then from Monday to Sunday, we are fully booked out with weddings, event makeups. That requires you to travel a lot to different locations, to work with clients, sometimes twelve to fourteen clients a day. A day? A day.

Sina Port: Oh my god. How does

Rubia: it even pass about so

Sina Port: you drive to a wedding for example? Yes. And then you have the entire wedding guest bridesmaids, bride, bridesmaids.

Rubia: Bridesmaids, mother of the bride, mother of the groom. And I used to work a lot before and after the wedding events as well. So I would wake up at three in the morning, do a few clients. Okay. Just so I can make that extra money because weddings alone was not just enough. Yes. And the problem was not that I didn't have enough clients. It was just how I was pricing my offers. The structure was not there.

Sina Port: But when you came to me, you said I can't price it differently. Even if we price it a little bit higher, there's a limit. Right? Because you're still offering the service to someone. Yes. Tell us a little how that connected with you just planning a family because at the same time of building a business, you always also wanted to build your family.

Rubia: That is a lot of stress in this industry because when you get booked out two years in advance, you can't really plan when you're going to become a mother. I just

Sina Port: want to very quickly tell everyone, like, being booked out two years in advance, that is just insane to me. When you came to me and you said, listen, Sina, I'm booked out until twenty twenty six or seven. And I

Rubia: was like, are you are you confusing the years? Because that's two years. Like, I don't understand Yeah. How how that is possible.

Sina Port: So you have that, you have your entire calendar full and now you're planning And

Rubia: you're very well known in the industry, people trust you but then no one knows what is going on behind the scene like you know. So I think so. I'm going to share a little bit about my pregnancy, can I? Yeah, of course. Okay. So it's really hard when you try to plan when to have babies around that calendar. You can't really plan anything. So we don't realize how much stress we are putting on our bodies, minds. So that alone is a huge struggle. I started my business and now I know I want to take the next step and start my family. So a lot of planning and a lot of fear that what if my baby is here when I have a lot of commitments with weddings? How am going to find another makeup artist and do that? So just all of those things and I had three miscarriages. That was a really painful time in my life. But again, to the nature of this business, you can't take a break. You can't stop in grief. Let your body heal. You're just constantly working and without realizing how much it's consuming you from within. Now, Alhamdulillah, I have a healthy baby boy. He's ten months old. But then again, after this, I was just so exhausted. I went into this darkest hole, and I was like, everything is so good. I am well known in the industry. I am getting booked out. I have a really good cash flow. So what's the problem? It's when your business consumes you. It requires you to be there every single day. And it's not just the makeup art. You are doing ten different jobs behind the scenes. Of course.

Sina Port: Yeah. Yeah.

Rubia: So

Sina Port: And one of the things that people don't realize is when they hear things like miscarriage, that means you were pregnant four years. Yeah. So that mean you you told me

Rubia: earlier that from the four years in business? In business, I was pregnant four times.

Sina Port: Wow. Yeah. And that also takes such a toll, especially in the first couple of weeks. Yeah. Having that fear. How did you when did you do you feel like part of this was because of the stress

Rubia: due to the stress? Be. It could be, but then you never know, like, you know, what's the actual reason. We actually did a whole series of tests to find out there was nothing wrong. Physically, was nothing wrong. So I can only imagine how much stress we are putting our, like, minds under. Yeah. So that plays a huge role.

Sina Port: I think that's something that men, they try to understand, but it's very difficult to know. Yeah. Especially in the first couple weeks where you're just like, I need to take care of everything plus the nausea that a

Rubia: lot of

Sina Port: women are struggling with. And how do you prepare your body for this incredible journey while you're also trying to build a life to be ready for that baby once it arrives. It's I think it's a lot of mental.

Rubia: It's a lot of mental pressure. And I worked throughout my pregnancy, even with Musa. Yeah. And I only took six weeks off. Because then again, when you have the wrong structure, you are required to be there. You don't have a choice to just pause. I think When you stop? Yeah. Your business stops. And that's the most unhealthy way to run a business.

Sina Port: So when did you say I need to change something or, you know, it it can keep going on like

Rubia: this. Yes. When was that moment? I was coming back from a wedding. It was a very successful day. I was running on, I think, only couple of hours of sleep, exhausted, postpartum exhaustion. I pumped in the car, going to the wedding, and I'm pumping on my way back to home. When I went home and looked at my son, I was like, I don't have any energy to give to him. And my heart just broke into a million pieces. That was the moment where I thought, everything needs to be changed. Because if it doesn't change, I can't continue doing this. The problem is people who are successful in the industry, they're not ready to admit it, that there's something wrong with the roots of the business that they're running. They need to change something. They're like, no, you know, that's how it is. No, It shouldn't be like this. Yeah. So that's when I came across your one of your videos, and I broke down into tears. I'm like, no. This is what I need. This is what my soul needs.

Sina Port: I am so grateful that it came at the right time. Yeah. And when we first spoke, I told you I have special commitment for any mothers joining the program because I understand the pressure, mental pressure, physical pressure. Yeah. Nursing, you were pumping on the way back, like, things like that. Also, the pressure that it took takes on your marriage while you're having this child plus the business. And I told you I have a stream for you that you were sitting on the beach

Rubia: with me. Yes. I remember.

Sina Port: So now, Mosai is with your husband at the beach.

Rubia: Yes. And I'm here.

Sina Port: I wanna talk about the entire journey because I think it's so inspirational for women in general, but especially moms or women who want to become a mom but have that fear in the background that they will be exhausted or they will burn out. So let's talk a little bit about the different levels. A little bit more about how you grew your social media and

Rubia: why you feel like it was successful the way that you did it. How you grew your personal brand. So when I started my makeup business, I used all my graphic designing skills to create my personal brand. Because in this industry, if you are unable to showcase your skills properly, you are going to stay behind. We need to showcase everything in a very raw way where clients can just trust you without ever meeting you for their biggest days.

Sina Port: And how do you

Rubia: do that? So I basically film all the process videos where they can see how it's going to look from start to end. Then the more you do it, the more experienced you become as well.

Sina Port: Yeah. And you do it. One of the things that I see on your page is number one, you use your unfair advantage, which is great. The graphic design, you have that background. I also think you have a real unfair advantage in terms of aesthetic. Yes. You like high quality. Yes. You like it to look crisp. And so when I look at your page, it actually looks like somewhat on TV. Yeah. That's how crisp it looks, Mashallah.

Rubia: Thank you.

Sina Port: And do you feel like that is something that helped you

Rubia: stand out? That helped it a lot in lighting and taught myself how to film the process videos, how I can film it without being in front of the camera, how to keep the angles really good. So it's still really aesthetically pleasing. And now so many makeup artists, they even travel interstate just to learn how I film videos. So that became became my signature style.

Sina Port: So one of the things is you have a skill. Yes. You are showing the skill, but you're also in the process of showing the skill. You're showing us a different skill that people also want to pay you for. So you're making money from the service, you're making money from teaching, and you got booked out two years in advance. Yes.

Rubia: Okay. Then you say, okay, my little one, I don't

Sina Port: have energy for for just, spending time with you. I need to change something. Yeah. Tell us about the moment that you you found out about the program, and you're, yes. I need to I need to do this.

Rubia: So I was very depressed, I want to say, deep down. I was not ready to admit it. On my socials, I'm very present for my clients. I was there with the biggest smile on my face, but deep down I knew that something is wrong and it needs to be changed. Now I'm scrolling on Instagram and one of your video popped up. And I'm listening to it and I'm like, oh my god, like every single word resonates with my situation. I went back on your page and I think I watched twenty of your videos in a row. Like, oh my god, I can't stop watching her. The same day, I just signed up for your program. And I think it has been one of the best investments in my business. Not only because you are showing me how to run my business properly, it's the mindset, which is priceless. You can't put a price on it. I was just not seeing myself the way I should have been seeing. Like you have the skills, you know what you're doing, and you're so genuine about your work. Why are you undervaluing it so much? So that's like when I discovered myself. I discovered my why, like why I'm doing it and why I need to continue doing it.

Sina Port: What do you feel like was the biggest difference between your mindset back then and your mindset now?

Rubia: How to value myself, how to value my work, my worth, my time, and how to attract clients, not chase them. All of these things. And even if you just look at one thing, it's going to shift everything for you in your personal life and in your work life as well.

Sina Port: Why do you think you saw results so where comes the results now, but why do you think you saw results so quickly?

Rubia: Because I implemented everything blindly. Once I trusted you with my business, everything you told me, I didn't even question it. I didn't think for a second, I just got to work. Even though I was burnt out, I had so much work to do in terms of physical work because I had lessons every day, I had bridal on the weekends, I have my baby. I've made work to make those things happen that you taught me and now I'm out of that burnt out cycle so quickly. Within four months, I have seen the magic happen.

Sina Port: Wow. Tell us a bit because people always use this word burnout. But what did it look in, like, the worst moments of your burnout? What did it feel like, look like?

Rubia: You cannot think about anything. It's a complete shutdown because your body is shutting down from all the exhaustion. Yeah. And being a creative person, the worst thing that could happen is going blank. You can't think about anything. And you are constantly trying to find ways to run away from all the responsibilities, the things ones you loved a lot. So, and it affects every single aspect of your life. That's when I knew that this is the extreme of this burnt out. This is not a joke anymore. This is not going to go away if I take a day off and just rest it off, you

Sina Port: know? Yeah.

Rubia: So this is this needs a proper guidance.

Sina Port: Yeah. You said earlier, you did it because you loved it, and then you you this is something that a lot of women experience like we do the business because we love it and we do every part of it right every single part of the business is us and then it gives us so much pressure and it overwhelms us so much that we start hating it and presenting it. Yeah. And that's when you feel like why did I even

Rubia: why did you stop So as I told you earlier, content creation is one of the things that I love so much. Not just about like not just being a makeup artist, being a graphic designer. That's my creative outlet. But last year when I went through that burnt out phase, I couldn't even look at my content. I was like, I cannot create any more content. I don't like it. I don't know how I'm going to survive moving forward. And once you stop doing that, your business is going to take a toll because you are not present for your clients on your social media all the time. That's when I knew that now something needs to be changed and not even something, everything needs to be changed. Yeah. So that is level two

Sina Port: now, get paid to be used. So Yeah. Became six months old baby. Yes. You said, I need to change something because I work this many hours. How many hours did you work at that point every day?

Rubia: I would say, oh my god, a lot. You can easily say, like, I work twelve hours a day, almost every day. Wow. I was even trying to work with Musa by my side, and the mental pressure, that was just I I can't even explain it in words.

Sina Port: I just want people to realize the calculation behind this, the math

Rubia: behind this,

Sina Port: that you were literally working eighty four hours a week and you were still not making the money that you would love.

Rubia: Yeah. That gives you freedom to okay. I can take a vacation. I can take a day off whenever I want. Yeah. You know?

Sina Port: So what did we change? What is the first

Rubia: thing that we We changed everything. We changed my mindset and we worked on so we started with working on the roots of the business. And I come that's where I come in. So we polished everything, my mindset, you helped me see my value and you showed me how to attract the right clientele, not purchase them, you know.

Sina Port: When we talk about attracting, what does that mean?

Rubia: And what does the right clientele mean? So the right clientele means that you can structure your offers the way you want. You can price those offers the way you see your value, the value you're going to give to your clients, and the people who are aligned with those, they will find you. They will book you for who you are. If they see your values, they will respect it rather than you posting every single day and be like, Hey, I have this booking available. Please book me.

Sina Port: And

Rubia: I see so many people that offer discounts in slow seasons. They try to discount so many things just to get that client in, which is the wrong way. It's a toxic culture. Hustle culture is the toxic culture. Yeah. So now I say it's not going to be booked and busy. It's going to be aligned and abundant. Oh, I love that.

Sina Port: From b class to a class. Yes. Yes. Okay. So tell us a little bit about your prices before versus your prices now. What did we do?

Rubia: So when we first talked, I told you about that the normal pricing in Australia is around two twenty for bridal makeup.

Sina Port: And I had a heart attack.

Rubia: Yes. Especially because the hours we put in, and it's not just the service, it's all behind the scene efforts. The time and the products, everything, it's just a lot. But at the time, I was like, you know, that's such a good money. I can't charge anyone more than that. And you're like, no, what are you doing? So if I, for example, book a bridal party, like the whole team on the day, I would charge roughly around like twelve hundred to fifteen hundred. That was like my one day income, working for such long hours. And you're like, no, you told me to increase my prices three times or I think four times. And I'm like this is I can't do it. I can't but then again, I trusted you. I did it with the proper way and I booked so many brides with my new package.

Sina Port: Tell us the first time you booked a bride for your new package and how much it was? How much did you make that day?

Rubia: So I booked my bride for four ks. So imagine booking someone for twelve hundred and then booking. My skills, they haven't changed. Nothing's changed. Just the value. The value I see in myself and the value I can give them, you know. So I booked my first ride for four k on the same day you told me to increase my pricing. On the same day?

Sina Port: Yeah. Okay. So I wanna tell you this. I told told my husband. I said after the call with you, onboarding call, I said that Ruvia is gonna make a lot of money. He's like, why? Like, is there anything special about her, about her offer, about her business? I'm like, oh, she just does what I tell her

Rubia: to do. Yeah. And I

Sina Port: feel like she's gonna do what I tell her to do, and she's gonna make a lot of money. Thank you. And that is what I always say. My best mentees and the people that I love working with, they just I tell them a, they do a. I tell you b to b, and then you see the result and you trust yourself. Because you have done c to zed for a lot of years and it didn't work,

Rubia: so why not try? Try. And sometimes if things, they don't make sense to you, they don't need to make sense to you. Just do it because you are telling me from experience, you know that strategy is going to work. It will make sense to me when the time comes, you know.

Sina Port: But you're not making most of the money right now. Well, you're making a lot of money from the service itself. But our big goal was to get you from the service to charging for a transformation instead.

Rubia: Yes. So how that does that look like? It's the okay. So the month I made the most money, it's crazy to say it out loud, was the month where I worked physically the least. Wow. So I was not converting my physical hours to the money. It's just something that I already had and I knew how to present it. Yeah. Yeah. So that month doesn't feel real. I wanna know

Sina Port: because I I just heard from I was in on maternity leave and then my team was like, yeah. So and it was, like, a couple of days after each other. They're like, yeah. Ruvia just makes sixteen k yesterday. And then two days later, it was, a weekend. They said, Ruvia just made thirty two k. And four days later, they were like, Ruvia just made fifty eight k. I was like, fifty eight thousand dollars in a month.

Rubia: And so obviously Two weeks.

Sina Port: Two weeks. Yeah. Okay. So I told you earlier, I'm not surprised, but I'm proud of you.

Rubia: Thank you so much. So actually, it's now seventy five.

Sina Port: Yes. How many okay. Everyone, back down a little bit. From earning fifteen dollars an hour Yes. To charging Two hundred twenty. Yes. To making seventy five

Rubia: thousand dollars. A month.

Sina Port: Yes. Wow.

Rubia: How do you feel?

Sina Port: How do

Rubia: you feel? I can feel the freedom now. I feel so much happier. I feel aligned now, you know, that my mind is clearing up. I'm back to my happy, creative self. I'm more present with Musa. Yes. And now less, you know, stress when's the next client is gonna come or, like, you know, I need to get booked in in twenty twenty eight in order to make it. Yeah. So freedom, I think. Okay. Tell us a

Sina Port: little bit more about the seventy five thousand. How many clients is that?

Rubia: It's only you're not gonna believe it. I think it's only around ten clients. Versus how many Ten or twelve. I'll have to do the math. Okay.

Sina Port: In a month versus twelve clients a day?

Rubia: Yes. Yeah. Wow. Yeah. Wow. I'm so proud of you. Thank you so much. Okay.

Sina Port: So I actually have a gift for you. Okay. Okay. So every mentee who hits a certain monthly income and you, like, blew it out of the park, Let's do gifts. Number one, you're here in Dubai.

Rubia: Yes. I hope

Sina Port: you're enjoying it with your husband.

Rubia: Thank you so much for having us over.

Sina Port: Of course.

Rubia: You're spoiling us.

Sina Port: I want you to experience the Dubai lifestyle. And then second, because it's the garden mentoring, and we know we don't chase. We attract. I'm gonna give you a little gift. This is a forever rose. I want you to keep it.

Rubia: Oh, thank you so much.

Sina Port: Congratulations on the success. And second, this is the reminder to keep growing your garden and keep attracting whatever you want and desire

Rubia: in your life. Thank you so much. Oh my god. You're making me wish you.

Sina Port: Thank you. Whenever you look at it, you can remember, I trust my worth, and those people are gonna the butterflies are gonna come to my garden. Anyone who doesn't understand the butterfly reference,

Rubia: you haven't been following on? Yes. Yeah.

Sina Port: What did you feel like when you heard first the idea of the

Rubia: garden and the butterfly? It just all made sense. You know? That's also what I want to talk about is that you showed me how to build that garden and attract the butterflies. So I had a subscription channel where I had over two thousand students, but I was doing it completely the wrong way. I had this amazing channel where I was teaching everything, anything I can to make it accessible for everyone, you know. And I was offering master classes, live sessions. I think that something that triggered my anxiety the most because I was available for them twenty fourseven. If you are my subscriber, you can message me anytime and I will help you out. At first it felt amazing, but again it was just consuming me so much. I was giving everything to everyone, like it drained me. But now the way you have showed me how to do it is to have a proper structure and offer, and the right people will come to you. You don't just put it out on your social and hope for the best and be like, whoever needs it, they will come and buy. No. You first find your people, and then you give them what they need. Yeah.

Sina Port: And a lot of women and I think that's such a normal thing for us. We want to give so much value for free, and you can do that. That's what their social media is for. Yeah. But if anyone wants that special access, they want the secrets Yeah. They are the ones that are gonna invest. And I think one of the things that a lot of women need to understand is those people are out there, the people that are not gonna ask for the price, they're not gonna ask for discounts. They just want the value. They want the transformation. Yeah. And now how much

Rubia: are people paying you for the transformation you give them? So now I have my students who are signing up for eight thousand to sixteen thousand dollars courses.

Sina Port: Wow. Am so proud

Rubia: of you because I remember fighting you on the pricing. Pricing, yes. And I was like, no, you understand. But going to pay for this? I didn't know how to present my offers or even if I had something proper to offer, you know, even though you said I was over delivering. Yes. Even though I was doing that, still, because I didn't know how much worth I was, you know. Yes.

Sina Port: So a lot of women underprice and overdeliver, and I always say, don't there's no no such thing as overprice, but I'd rather you overprice and overdeliver than to underprice and overdeliver. Because then what that leads to is burnout. And at some point, you won't be able to overdeliver because or deliver at all because you are so burnt out then it just breaks off.

Rubia: Everything's just consumed you. Yeah. And I want to mention that a successful business, like people who look at it from outside, maybe they're like, oh my god, Rubia's just not being grateful because her business is everything that I want. Success is different for everyone. And I want to talk about it more openly that you can have a six figure business and you can still burn to the ground because it's consuming you and it's not going to run like that for a few years to come. There was a time I am on so many luxury makeup artists and brands' PR list, which is a huge thing. And there are so many brands who sponsor my master classes. So you have everything, but you're not happy because you are literally trading yourself for those like you know, I want to say money or hours like you So I forgot about it. You forgot what you're yes. That's the mom brain. Know it's like funny. Yes. Had this like five times. Five times, yeah. So the point came when I used to still get all these, I still get all the packages. Yeah. But I'm not even excited to look at them. I won't open them for weeks. They're just sitting there collecting dust. So that showed me everything that I am burning my business to the ground, you know, because I'm doing it the wrong way. Yeah. Yeah. So that's where the feminine method comes in. Yeah.

Sina Port: And what do you feel like between the masculine, because you came from that masculine hustle, to the feminine? What has been the biggest shift for you in, like, your daily lifestyle?

Rubia: Oh my god. Everything's changed. I feel like a different person now. We are meant for soft lives. We are not meant for that hustle culture. I'm so much more calmer, relaxed, excited for every day, what this day is going to bring. And then now I'm even more excited to work with my students. I know I can give them so much value, the impact is going to be so much bigger than working with two thousand people. You know?

Sina Port: Yes. So it's such a big difference because I can hear this all the time and a lot of people still promote I mean everyone promotes this. Right? This masculine way of business, you discount your offers you have the lowest price for the highest value you try to bring reach so many people go viral and then just push your product on people because the more people you have for a low price you

Rubia: know then you'll get more people because they can pay More people

Sina Port: can pay a low price. The feminine way and I always it's so funny because when I talk to women about it, the first intuitive thought is like I want this but the logical thought is that's not possible. Premium prices, attracting clients instead of chasing them, having those soft mornings with your baby and you're still working like it's still

Rubia: it's not like we're lazy. No. Yeah.

Sina Port: But we're enjoying the morning and we're enjoying the time with our clients. And I think the biggest difference is also you don't have to work with everyone, can choose.

Rubia: Choose. So there were a few people where I didn't feel the alignment and where I didn't feel that I can deliver, I can't deliver what they're expecting me to deliver. So I politely declined because now I have my dream students, the people I want to work with, the people who see actual value in my work, you know.

Sina Port: Yeah. And I think there's a huge there's a huge misconception and all this, like, myth going around that having a business and working hard or making a lot of money doesn't equate being feminine. I feel like that's the most feminine thing you can do is to know that you can make money. And you know if I would go on I don't know. If I would, like, put my mind to it,

Rubia: okay,

Sina Port: and speak to five people today, I could make five k today. Yeah. But I don't need to or I don't want to. I want to now spend time with my child because tomorrow, the money is gonna come in. I can hear the notifications on my phone. The more you understand you have the power to make money, the more feminine you can be. And one of one of the things that I wanna talk about is your life as a mom now versus a mom and wife Because I feel like it takes such a toll being burned out working on your husband hustling the whole time and also being in your masculine the whole time. Yeah. How did that affect your marriage and your position as, like, your role at home?

Rubia: I think a lot of mental pressure, you start unloading that onto your partner slowly. You just this negative energy in the house. I have been with my husband for twenty one years now. We are childhood sweethearts.

Sina Port: No way. That is so cute. We're only

Rubia: twelve. Mashallah. Yeah. When, of course, I think we didn't know what love was back then. Now looking at like twelve years old, but we have been inseparable ever since.

Sina Port: May I have

Rubia: a blessed union for

Sina Port: you forever?

Rubia: So living with your best friend and you know he is a very supportive husband. So it's like living with your best friend and your biggest supporter in your business. So even he was giving his all in terms of energy to take off my mental load. You know, if I have to wake up two in the morning, it affects his life as well. If I'm away for the whole day, I'm working seven days a week, it's affecting his life directly. So slowly it was, I think, creeping up into our marriage and I could feel the tension. We both could feel the tension. So again, that was like the biggest reminder that the person who loves me this much, who has given me all these years and his support, he's not getting the best of me. And I felt I didn't have any option. Like, can I how can I stop working and just be there for him? That's not gonna work because we have bills to pay, you know. So maybe that's how it's meant to be. But no, that's not how it's meant to be.

Sina Port: How is it different to now the energy

Rubia: between I'm just so you know, when I'm happy, he's happier. I'm just so much more happy now. I'm present. I feel like now I know what I'm doing. Interesting. We get to enjoy our weekdays even more. When he comes back home from work, I'm not exhausted and just these million ideas where I don't know. I haven't worked with one hundred people on that day trying to solve their problems and not be present for him. So our days now look a lot more relaxed, happier, calmer. And when the weekend comes for my brides, I'm just so much more energetic, charged, and relaxed, and rested as well. Yeah. So it shows in your work. It shows on your social media, everything. Just don't realize. Yeah.

Sina Port: And I think a lot of people underestimate that, you know, someone will want to be super feminine. Like, I want to, you know, wake up my husband with, like, a beautiful breakfast and Yeah. Do these small things, but if I'm burned out, I don't I can't even feed myself. Yeah. Yeah. So how can I be that for my husband? And men, like, especially supportive men, they are so they want to solve your problems. But if you're in that mental space of, like, I need to do everything myself, you're repelling also the masculine. So I wanna know now what is the next step? What's the next goal that you have for your business?

Rubia: The next goal is just to expand it, scale it on so many levels that I can't even imagine. So I'm going to break all the boundaries but then again keeping all the healthy boundaries in because now I have a proper structure so I know it's not going to burn me out. Yes. So as you mentioned, the goal is crazy for per month. Yeah. So we're gonna go there.

Sina Port: Nice. Okay. So we get to the six figures a month at least. Yes. Ideally, the highest six figures a month. I asked her for her goal earlier, and I was like, per month? Two

Rubia: hundred fifty k. Yes. Per month? And she's like, per month is that big? Yes. It's definitely possible. Yes. That's level three.

Sina Port: So we need to get your systems up and running, make sure your team is set in place so you can actually have your slow mornings and scale at the same time.

Rubia: Yeah. Another thing that everyone should understand that we don't need to wear all the hats. That's another toxic masculine way to do it. We think this is my business, it's my baby, I need to do every single thing in order to make it successful. No. You are never going to expand scale if you're not ready to delegate your work. Yes. That's another thing that you need to learn how to delegate properly and how to make everything work for you instead you working for it.

Sina Port: Yes. So how do you what would you say to the old Rubia now as you're living this life

Rubia: with your baby, with your husband, your business, Gayle? So old Rubia, I would say that the darkest hole that you're going through, keep going. It's actually a pathway to the most beautiful freedom you're going to experience.

Sina Port: I'm so glad. Thank you. It's so beautiful to have you here.

Rubia: No. Thank you for having me.

Sina Port: Thanks for coming. I wanna say one more thing that you tell other mothers that maybe are going through the same thing that you've been through, building a business. What is one thing that you're saying, this is what I learned you need to apply right now?

Rubia: You need to change your mindset. Or if you haven't started your business, you need to start with the right mindset. If you have that core value, roots are going to be really strong and it doesn't matter what kind of business you're doing, what kind of level it is on, it's going to just thrive and expand. So if your mindset is not there, it's not going to work out.

Sina Port: And how can they work on their mindset?

Rubia: What's the advice you would give for the mindset?

Sina Port: I think the biggest is to invest in in yourself. You told me when you joined, you were wondering what to put you had money put aside and you were planning to put it into something else. Tell us, walk us through that moment.

Rubia: I had this so I'm going to launch my own beauty brand soon, Insha'Allah. But I had saving put aside for that project. But I knew if I'm feeling that way, if my brain is just so blank, I'm not be able to sell anything. My brand is going to be a failure even before I launch it. I could see it coming. So I came across your page and then there was a choice. Where do I invest that money? Maybe I can invest it in my brand and it will be a huge success. Know, I don't need to invest in this course. But then I knew that if I don't know how to promote my brand or present my value, I'm never going to make it successful. So I made the choice to invest into your course, which has been the biggest blessing for me. Because now I know, even if I start ten other businesses, I know how to make it work. I know how to make it successful.

Sina Port: Yeah. So

Rubia: investing in yourself is the most important thing that people don't realize they need to do before starting anything. Again, doesn't matter the scale. Investment in yourself is the most important thing you can do.

Sina Port: Yeah. Because you are running the business. You are the business. You are the brand. Yeah. For everyone who doesn't know the butterfly story, it's one of the stories that changed my life, and that was when I was burned out. I was in a similar place where I had the all the degrees, all the work, but I was still chasing clients. And my mentor asked me, how do you catch butterflies? I was like, oh, just run them off this with this meth thing that you see in comics, and you'll get them. And I just said, no. The point is you don't chase butterflies. You build a garden, and you let them come to you. Okay. And that is what your personal brand is. Yeah. And so I'm I'm so glad that it resonated with you. And the investment part, such a huge point. You are the business. You are the brand. And if you don't invest in your own and that's the same in your own sanity. Being able to sleep,

Rubia: being able to be with your husband,

Sina Port: being there for your child and seeing them grow up and being there. Yeah. That is gonna be the fuel for the money that comes in the If

Rubia: you don't pour into yourself the right way, you won't be able to do anything. And even if we separate the business side of the life, your personal life is going to fall apart as well because you're not nurturing yourself the way you should.

Sina Port: Yes. And that's the feminine way, we need

Rubia: to nurture ourselves.

Sina Port: So if you're in the same position, you say, listen, I have a baby, I have a family, and I'm burnt out, or I'm planning to, and I know that my current setup in my business, it's not going to help me get there and live my soft life, live my soft mornings while the payment notifications are coming in, then make sure that you book a call and we'll talk about how we can build your personal brand whether you are at level one, level two, or even level three. You can book a call with my team, and we'll figure out how to get you to that feminine business that's also gonna make you a lot of money. And our next step for you is the seven figure, six figures a month. So we will see each other here next time when we hit that goal.

Rubia: I can't wait. Inshallah. Inshallah.

Sina Port: Thank you so much for coming on.

Rubia: Thank you for having me.

Sina Port: Don't forget to like and subscribe. It will help us reach more women that need that feminine approach to business.

Farah: I started offering free advice helping other moms. That mom guilt, what am I getting in return? Then you joined

Sina Port: Get Paid. How much did

Farah: you do? Ten k US dollars.

Sina Port: If information is free, the real question is why would anyone pay you for it? We're gonna talk about how you can hit consistent ten k months, literally being who you are.

Farah: Autism was not new to me. I have a brother who's on the spectrum. So with my first child, I could see all the signs.

Sina Port: When was that point where you said I wanted to share that journey online?

Farah: I started off with like any mom would.

Sina Port: Poor didn't. My school's in the way and not cheap.

Farah: Neither is therapy. That's what started the homeschooling journey. I would find myself spending a lot of time away from my kids helping other moms. If

Sina Port: created a course, you price it super low so people can afford it. The DMs coming asking for more free advice. Some

Farah: Some people will send you messages. You should do this for the love of a lot. I did battle with depression.

Sina Port: How did that feel to you where you started to monetize?

Farah: I got my self respect back. Wow.

Sina Port: From March, two hundred a month.

Farah: I started off by charging She didn't tell me this.

Sina Port: Oh my god. To November.

Farah: I remember speaking to you and thinking that you were crazy for giving me those prices.

Sina Port: The big difference between a masculine way to business versus the feminine.

Farah: Oh my god. I made my first two thousand dollar plus sale while I was on vacation. Now I'm I'm able to do that without burning myself out. So in terms of content now

Sina Port: Let's look at the before you joined the garden and then after. Oh god. Let's look at that one. The after.

Farah: That hit three point six million views.

Sina Port: How is your life different now?

Farah: I wasn't expecting this at all. You will not compromise on your dreams. You will not compromise for what you want for your kids. Sorry. You're making

Sina Port: me cry. From trying to be the teacher and seeing all those people asking for free advice, I'm gonna hit consistent ten k months literally just being who you are.

Farah: So I think the biggest transformation for me is

Sina Port: Before we start, if you haven't yet, make sure you subscribe to this YouTube channel because we're always uploading more interesting interviews with women who are getting paid to be themselves. And if you wanna hear more about the garmentoring, whether it's level one become known, level two get paid, or level three scale to your seven figure personal brand, then make sure that you click the link again below, and I'll see you there. We're living in a time where information is free. Chateauty is literally everyone's best friend, and everyone thinks they have to be an expert and share value online to build a successful online business. But if information is free, the real question is: why would anyone pay you for it? You see people casually hissing ten ks, twenty ks, thirty ks months, and you're saying to yourself: how? Because you've been doing what everyone told you: created a course, you priced it super low so people can afford it, and then the DMs coming asking you for more free advice. Or do you have anything cheaper? And you're asking yourself, how on earth am I going to build an online business with even lower prices? It just doesn't make sense. So you're thinking, maybe I just need to go more viral. Maybe I just need to give more content. Maybe I just need to be better at what I do. Get more certificates to prove to people that I'm the expert. Listen. If you've been trying all those things and it hasn't been working, this episode is for you. Because as women, the only thing that we want is to be who we are and get paid for it. And so many women out there are being and so many women out there are able to do that. And today we have a woman with us that has made the shift from trying to be the teacher and seeing all those people asking for free advice to becoming a woman with real opinions. And today we're going to talk about how you can hit consistent ten k months literally just being who you are. Welcome Farah. Hi Sina. Thank you for being here. It's so nice to see you for the first time in person. Are you here at Feeling's Mutual? It's great to be Although we're literally not living very far from each other.

Farah: I know. I know. It's it's great to be here. I'm excited.

Sina Port: And so my kids are out for a walk. Your kids are just still sleeping, is that? You have four?

Farah: Yes. I've got four kids.

Sina Port: Okay. What are the ages?

Farah: Starting from seventeen all the way down to eleven. And can

Sina Port: you tell us a little bit more, you know, three boys, one girl? Three boys and a girl, yes. Yes, I'd love. Yeah. Can you tell us a little bit more about your role as a mom for people who don't know, you know, how it is to be an autism mom and, you know, give us a bit of a back journey.

Farah: Autism was not new to me because I have a brother who's on the spectrum. So with my first child, I could see all the signs. Nobody else could. Yeah, I took him to a pediatrician and she literally told me outright, it's in your head. And I was like good lord I can see it.

Sina Port: Yes.

Farah: Okay and I think it was a tough journey when your first child is diagnosed and the child that you spent about two years trying to conceive was like my first planned child right And when there's a problem with the child, you go into this mixed emotion that, should I grieve? Should I fix it? Should I it's like your whole world

Sina Port: turns upside down. Especially at first because you're, like, so fresh. Everything is new.

Farah: Yeah. In your head, he's already you're getting married. Right? Your first child. And my to be honest, my second, third, and fourth were all unplanned. Wow. All the planning went for the first, and he turned out to be autistic. So the journey was just all about it was always about him Yeah. Even though I became mother to three more kids. And I have to say I did battle with depression. I do feel like I think I've overcome that now, alhamdulillah, but I think they kind of grew up by themselves, seeing their mom working around herself, own emotions, not being able to figure it out. So, yeah, my initial journey with them has been has been that, to be honest.

Sina Port: And you homeschooled all your kids?

Farah: Yes. And then I went on to homeschooling them.

Sina Port: Is that also because of the diagnosis?

Farah: Absolutely. I started off with like any mom would. Put him in a mainstream school, threw in, like poured in money, a lot of money.

Sina Port: Yeah. Schools in the way are

Farah: not cheap. Neither is therapy. So he had a and we had a therapist on our visa. We called in. We trained. Like, I'm telling you, the works we did. And four years into mainstream school, and we're like, nothing is changing. We're doing all the work. I'm pouring in all the money and all he's getting is literally a physical space. I think that's really expensive. Yes. We know the amount that I'm paying is not math is not mathing here. So I pulled him out, and my husband made the decision that if he is going to be homeschooled, I don't want him to see his siblings go to school while he's studying at home. Yes. So we make a system at home that caters to all four of them, but I'm not gonna have one child sitting at home watching his siblings go to school. Yes. Yeah. So that's that's what started the homeschooling journey. As much as I was like, I'm not the expert. I don't know how to teach. Yeah. That evolution for me is, I think, why I'm sitting here today.

Sina Port: When was that point where you said, you know, I wanted to start to share that journey online with other moms?

Farah: The homeschooling journey? Yes. I think while I was homeschooling because I needed to I started enjoying it. I really started enjoying it. I started romanticizing everything about it. We would learn on the go. We moved to Malaysia. And I didn't

Sina Port: know that. Yo. I was Oh my god.

Farah: There for about six years. In KL?

Sina Port: Oh, yeah. Yeah. We were, like,

Farah: twenty minutes away from KL. We didn't wanna be in the Okay.

Sina Port: I'm shocked right now because that's we have that in common. My husband and I met in Malaysia. You met in Malaysia? Oh my god. Oh, I love there for a long time. I I left Germany when I was twenty, and then I I we we met there, it's one of our, like it's like a beautiful place.

Farah: It'll hold a special place in your heart, I'm sure. Right? Because something so important happened there. So from similarly, for me, my four kids were practically raised six years of their childhood. That's a significant amount of time. Right? They grew up there out of took them out of school, homeschooled. We did forest schooling, beach schooling. We studied by the Something I learned in Malaysia, was like,

Sina Port: what the hell is that? Like, who does this? So tell us what that what that is. Beach

Farah: Yeah. It's like you get to spend the night at someone's house. Someone usually has a summer home or something by the beach. They invite everyone from, you know, the homeschooling community. You have to be part of the community, first of all. They invite you. You spend the night there. So you get up early in the morning to see the life that the organisms and the life that is around the beach at that time before people actually come in or before the sun actually comes up. And that is like Sounds so beautiful. It and it was. Absolutely was. So I my kids got to experience all that, seeing turtles in the you know, out there in the open, not in a zoo. Yes. Being in the jungle, taking hikes, and learning from and you would know this they're called the Orangaslees, right? Yes. The natives over there learning from them. It was an and for my son who was on the spectrum it was amazing for him because he didn't have to conform to a classroom environment. So he thrived No problem behaviors. No sensory issues. He was in nature. And so I think that was the best decision we made.

Sina Port: So I was like, I I wanna put this out there.

Farah: I wanna put this on social media that this is another way to live life. Everything is not around grades and schools and admissions and, you know, the rat race. There is a different way of living and killing it, you know, literally.

Sina Port: Yeah. And how did people react when you shared that online?

Farah: Oh my god. They thought I'd gone crazy. Really? Yeah. And that, by the way, I have that's something I want to warn parents of that a lot of people will think that because that's a creative way of living. You're living out of the box, you're thinking and looking at things differently. A lot of people won't understand that and they might ridicule you. So you sit in a gathering where you're talking to people and they look at you as like, oh, you couldn't afford schooling, that's why you're doing this. While it was, I wouldn't say more expensive, it was definitely more wholesome way of living, but giving my children all those experiences was not cheap.

Sina Port: Yes.

Farah: Yeah. We traveled a lot in remote places in Malaysia. That wasn't cheap. So but that is that's not a discussion you wanna get into. But it boils down to that, right? You were too cheap to put your kids in school and that's why you chose that route.

Sina Port: Yeah. It's interesting because in Germany, would never say that because school is it's free in Germany.

Farah: Yeah. Yeah.

Sina Port: Yeah. But it's just, Germany for example, not allowed to homeschool your

Farah: kids. Yes.

Sina Port: So it's for me, this is on a totally different level. I mean, kept keep asking my husband that I want to homeschool the kids, you know, especially when it comes after they can read, know, take them out of the school. Mine are very, very young, but for me that sounds like the dream. It's

Farah: I got this inspiration from a mom over there. She was a European mom. I remember she was in the community and she's like, all I do is that we hit the beach and I take books and they're reading by the beach. That's it. They just need to know how to read and do math in their primary years. I'm like, that's true. Yeah. They need to just read That is true life. And do math and experience life. Yes. That the I mean, you meet such amazing people in the community. Yes.

Sina Port: Yeah. It's beautiful to hear that because, you know, I started my business because I wanted to help women to get paid to be themselves. Seeing, like, hearing a little bit about your journey, how you became that person, it's it's so inspiring. When was that shift where you said, know what? I think I want to build a business around this.

Farah: That was a long journey because I became while I was homeschooling I was also learning to become a special educator. So I was doing diploma courses, certifications while my kids were at home. And it was whatever I was learning, was applying it on my kids, on all four of them, not just on my special needs child. And I ran my own center afterwards just for about a year. I moved to Pakistan after that. I worked in Malaysia as well, and I just felt that I had a lot to offer. Yeah. And I started offering free advice. Nobody would take it, obviously, but they would ask. Yeah. I would get a lot of DMs, a lot of people asking me a whole lot of questions. Whether they were taking it or not taking, I would never know. But I would find myself spending a lot of time away from my kids Yeah. Helping other moms. Yeah. And then that guilt comes up. That mom guilt comes up. So what am I getting in return? What am I giving back to my kids for the time I'm spending away from them? And I think that that is when I was like, I'm answering the same questions again and again and again. Why not just build a course around it? I've lived this life. It's not something something I'm making up. I've lived this life. I've done all the learning, implemented it. I'm answering those same questions every time. Let's let's make a, you know, course around this. Let's make a program around this.

Sina Port: And how did it go? How much did you price it? How did you go about it? Tell us more.

Farah: You have to remember I was offering free advice. Yes. Asking for money was huge for me. I I I felt wrong, number one, for asking for money. The mom guilt was there and then, you know, feeling wrong to ask for money. I I was charging I I started off by charging one to one coaching between twenty five dollars to fifty dollars.

Sina Port: You did not tell me this. Oh my god.

Farah: I'm sure. Yeah. I know. And now while I'm saying this out loud, it's coming to me. Wow. Writing that putting that down on email or on WhatsApp, that'll be twenty five dollars. I know that. I'm saying it now. I'm saying that now. I'm like, oh my god. I did that. And then I realized it wasn't worth it because I was still I had so much knowledge. When you start teaching people, you realize, my god, I know so much. Yes. Working with other kids, actually practical experience, it's not just my children and making this assumption that every kid out there is like my kid. I work with other people's children and other families. I've I wouldn't want to use the word impact because that has a negative connotation to it but I've had some sort of influence on other people's families when you work so closely to them. Now how do you put how do you put a price to that?

Sina Port: Yes.

Farah: You know?

Sina Port: It's really tough also because we're we are told that, you know, low prices and high value equals successful business.

Farah: No. And also then you have some people who give you who send you messages that you should do this for the love of Allah. I mean, does your husband work for the love of like, seriously. This is my time away from my kids. I'm putting in so much effort making teaching plans for you, making you know, with all the studies that I've done, I'm making a plan for you, your transformation plan. And

Sina Port: you want it as a charity.

Farah: And you want

Sina Port: it as a charity. Yes. Yeah. So how did that feel to you where you started to, you know, monetize and the toy by the way, it's really, like, just as a background, I know why she didn't tell me this because I get really mad at my mentees and I have low prices. Not because I'm actually mad at you. No. I'm shocked. This beautiful value.

Farah: I don't wanna be judged, so I'm not saying the full story.

Sina Port: Tell us now. Come.

Farah: Dish it all out. Oh my god. I remember right after I got up, and this was one of the success managers who, I priced my program from one twenty dollars I moved it up to four seventy five dollars and even when I charged four seventy five dollars I was offering so many discounts to that that I never really charged four seventy five dollars Again, went through the same thing that I'm putting in so much effort, there's so much content in my program And this it's not making sense. The numbers are not making sense. And then after that, one of the success managers, like, it's okay. We're gonna work with your nervous system here. We get it. This is scary for you. From eight from fifty dollars, you're asking for seventy five dollars and this is tough. And they told me how to put myself out there in a way that was respectful to me. So I started losing respect for myself, you know, when I was charging so low and giving so much, I I I was. And so they helped me there a lot with my mindset, and I think that shift was important. It wasn't about moving the price up. It was about respecting where I was at Yes. Meeting me where I was at. Yeah. Slowly they could have easily told me, hey. You're charging fifty dollars take it up to two thousand dollars. You could have done that, but they knew that that would break me.

Sina Port: And

Farah: so they very slowly moved me up from four seventy five to six seventy five. And the first time I moved up from four seventy five, which I wasn't charging fully, to six seventy five, I had six people buy straight off Wow. Without asking for discount. And then from six seventy five, I then spoke to you, and you were like, take it up. And I'm like, this lady's crazy. She doesn't know how my industry works, but okay. I'll just humor her. I'll just let her talk. I got off the call, and I tell my success manager that I wasn't being totally honest with Sina because I knew she'd judge me. So I just quietly let her do whatever she was doing. And then my success manager is like, but you are going to do it. I was like, oh, no. You're you're not gonna help me out here. And she did. She she helped me through that journey. And I I moved and I moved from level one to level two with a completely changed mindset of being okay to ask for more money and respecting my time. Yeah. I got myself respect back, restored as for the bad one.

Sina Port: And did anyone buy? Sorry? Did anyone buy?

Farah: Oh my god. I I made my first two thousand dollar plus sale while I was on vacation. Tell us more. I I remember being hesitant and I'm like, you know, I'm I'm gonna be on vacation. I don't think I should continue this being in the mentorship right now because I'm gonna be on break. I I'm not gonna be able to utilize this Yes. Whatever the course has to offer, the program has to offer. And I was not being pushed. I'm like, okay. Sure. That's fine. And then I went back and thought about it. And like with everything I've learned in level one, like, you know, to romanticize your life, that your business should not be bringing you down, that is it has to be part of your life and you have to enjoy it and embrace it. I'm like, with that, if I'm to fully understand and live by that, that would mean that it's something I do for fun. It's something that, you know, makes me feel good. Right? So why can't I do it while I'm on vacation? And so my we were on vacation for about, sixteen days and I would get up every morning at seven o'clock while my kids were still asleep, work every day from seven to eight thirty in the morning, and I've got pictures of different, you know, different hotels and with beautiful scenery and all where I'm working and I'm like, oh my god, this is what romanticizing your work is looks like. Yeah. Yeah? And staff would knew know me. Hotel staff would know me because nobody on vacation is working at seven AM. Yes. I'm the only one over there. So I would get a quiet space, and they would serve me better. They're like, oh, she's she's the one who's reserved her spot. And they would make sure that I had a quiet space Yeah. To work. And and so I loved that. I love treating myself and my work, giving my work that much respect and importance, and then you attract that respect too into your life.

Sina Port: So yeah. And that has been really the big difference between, you know, the the masculine way to business versus the feminine where you're like, you know what? We want to Yeah. Work hard, but we also want to enjoy while we're working hard Yes. On, you know, what we know has positive impact on someone else. Yeah. So I want to go a little bit back because I feel like we jumped over a lot.

Farah: We sure did.

Sina Port: Tell us a bit. Tell us about that moment where you said, you know, you you lost self respect for you. What was that moment where you said I need to change something before you even met me? Do you remember, like, a moment that

Farah: Like I said, I was offering everything for free because I felt that was the right thing to do. I started off that way. But then I felt that when I was putting myself out there, I kept everything ready for, you know, I just assumed another mom sitting across me is a mom that I was a couple of years ago. And so I was always eager to help, eager to give, give, give. And in that, I realized mothers would either show up or not show up. And when people don't show up and you're like, but I'm here giving you everything I've accumulated and learned over the years. And when they don't show up, so you it takes away it erodes a bit of, you know, your self respect. Right? It has an impact, and that's that's what it did to me. And that's why when I joined the Guard mentorship, I I remember telling one of the success managers that I'm building this program, and I know I'll need help after I'm done with making this program. I want help with putting myself out there because I know that's where I'm struggling right now. The mindset, the self respect, that's what's more important to me than the actual program the my course.

Sina Port: Yes.

Farah: I I have no doubt about what I've put in it. I know it's amazing, but it's about how because it'll reflect on the people I attract. Yes. The mothers

Sina Port: attract what you reflect.

Farah: Absolutely. So if I'm an insecure mom, if I'm a mom who has doubts about myself, those are the kind of moms I'm gonna attract into my program.

Sina Port: And you did before.

Farah: And I did. And I did. I still I still do. But then I take it as a task, as a job that, no, I'm going to change that because today I'm living this life of an empowered mom, of an autism mom who's not a victim. So if you're a mom who stumbled into my program and you have self doubt, we're gonna work on that. We're gonna change that. And I have to live it to encourage you to change it.

Sina Port: And the lowest vibration you can be on is really guilt. I I had an acupuncture session the other day and my therapist she said my doctor said so how is work? How is the business? How are the babies? I'm like, well, lots of business, lots of babies. And she's like, you know what? The lowest vibration you can be on is guilt. So when you're at work, you're at work. When you're with the kids, you're with the kids. But then when you're at work and you're underpaid and you feel like you give so much, then you know at that time the guilt was probably ten times more because you're like I'm leaving my kids for this. And so when was that where you said you know I want to stop chasing, I want to start attracting. I wanna build my business this way. Why didn't you go to any other, like, viral viral guru? Why why did what attracted you to the garden?

Farah: I think I loved I loved the whole thing about, you know, you attract, you don't chase. And I know that is what I was doing with fifty dollars. I was chasing with fifty dollars. And I was like, no. To attract, I have to live that life. And what does that life look like? I'm still working on it. I mean, you know, you're always improving. Right? There's always room for that. But now, exactly what you just said, the guilt thing. Right? I'm like, what I what do I feel guilty about that? Okay. I'm not working as much with my children as I used to when I was homeschooling them because now I have a business. So I was like, no. And that's something that I learned in the program as well that know how you schedule and how you prioritize. How do you structure your day that you give your hundred percent to whatever you're doing, whether it's answering emails, whether it's with your kids, or doing anything which has got to do with your life. So what I love about the garden mentoring is that it doesn't ignore the other roles that you play because that's where mom guilt comes from. Right? They're like, no. That is a part of you, what makes you you. And if you wanna be paid for being you, then you have to live that in the best authentic way possible, and that shows in your content. Yeah. I didn't struggle after that because then I dedicated time that this is my time with my kids. Whether I get customers, clients, my content as well, it doesn't matter. This is the time I block with my kids, and I'm gonna give them a hundred percent. The guilt went. And the two hours you spend with your kids, that gives you so much idea for content then. Yeah. Just those two hours that you switch off from work and you're with Yeah. Whatever that role is that you are fulfilling in that time. Date nights with husbands increased. My husband got more interested in my work and he started helping me. I attracted that. You know? Before he would just listen to me, but now he's seeing results and he's like, is there and he's a technical guy. He's like, let me help. And now he helps me with my shoot, with my sound quality, with so many things. Yes. Yeah. So you attract the right kind of people into your life when you live without with that authenticity. Yes. Yeah.

Sina Port: And that's truly why I created the Guardmentorium because, you know, one of the reasons that I attracted my husband was also the garden, you know. If you don't catch butterflies, you build a garden and let them come to you. And so people always ask me, like, how do you find your, you know, a husband that, you know, works with you, is interested in your business? I'm like, I pitched my husband my business. That's how we Yeah. Exactly. And then we were friends for years and then we only got married. So it's really interesting how that attract on chase, it applies obviously to relationships, it applies to the way that you go about your everyday, but it also, know, I wanted it to apply to someone's business. And so it's so beautiful to see that in like really put into action. Tell us a little bit more specifically about some of your transformation. I'm interested in the transformation between, you know, how you posted before versus how you posted after. What did you change? What didn't work that we had to change?

Farah: Which, okay, I used to keep calling making content difficult. I and I think that when that switch happened, you know, we have so many of those weekly calls around making content. That that has really helped because, you know, when there are times when you're going down a slump and use you know, you have the group coaching sessions where people are sharing their wins, their learnings. I wouldn't, you know, call it anything negative, but it's always feedback. Right? Even if something doesn't work. You learn so much from that and but more than just the learning of how to make content, it's about taking the fear of making content out Which helps through these group coaching classes. So the group coaching sessions took that fear out of making content that, like, just make get inspiration from your everyday living. And I'm like, how how does one do that? And like I said, when I would spend those two hours with my children, I'm like, that's content. Me spending time with my husband, that's content. What am I just sitting right now and randomly thinking? That's content. So I had this whole thing about, oh my god. It has to be a specific way. It she like to talk as if the person sitting in front of you is a friend. Yes. And that's how that energy can only come through. If it's so scripted, if everything is gonna be so scripted, that shows too on camera. And authenticity in today's day and age, like you rightly said, ChatGPDs everywhere. Right? Chat GPD can only take you so far. It can only help you organize your thoughts, but thoughts have to be yours. Yes. The prompt has to be yours. It'll only give you what you put in. Yeah. So to be able to, you know, put the right things in, you have to live and experience those things Yes. To be able to get ChatGBD to help you. So in terms of content now, I think for the past one month, I've been putting content out every single day from and and this is me from once a week or twice a week

Sina Port: Okay.

Farah: To every day having content out there. And I just last month this is this one was big. Just last month, my success manager convinced me to book a podcast room and she's like, you know, she ran through all the scripts with me. We organized everything, went out there, and it's it went viral.

Sina Port: I wanna actually look at this. So let's look at a before before you joined the garden and then after. I think it's really beautiful to, like for people to see the differences. So I wonder if you even remember this, but let's look at the before and and we're gonna play it as well for you. Oh

Farah: my god.

Sina Port: Do you remember this? Oh my god, no. I guess this like another

Farah: time. Yes.

Sina Port: Five things every autism mom needs to hear and then we have your best is enough, it's okay to take a break, self care isn't selfish, you're not just an autism mom, it's okay to have all the answers.

Farah: Oh god that looks like chattyvd. Now that I'm hearing it, it's not that I use it but it now when I hear it they're like oh my god okay.

Sina Port: But you know what if you scroll through anyone's content, at some point have probably my five tips to my three, you know, three things you need to know. And it's because we've been told that that's how you make money, are an expert, you give value, value, value, and that's how people are going to pay you. But this is the kind of content that attracted people that asked why like just do this for free. And

Farah: just to add over here, I had bought a programme to teach me how to get sales. Oh, okay. And this is a result of that.

Sina Port: Wow. Yeah. Know that someone is charging for that. But honestly, is literally why I started sharing online, like how to do this instead. Yes. That's what we've been hearing, right? Everyone just tells you that. Just be the expert and like you said, chat

Farah: your Yeah, talk like an expert.

Sina Port: Talk like an expert and no one cares. I think this has absolutely no comments. And then let's look at the one from the after. Actually, saw I think I saw the video you're referring to this morning. Is it this one?

Farah: The one I hate inclusion. Oh my god. Okay.

Sina Port: Okay. That is amazing. I love it. So here's the difference between trying to be a teacher, what we just saw, versus a woman with opinion. So let's watch this video. Word inclusion. And I know that sounds harsh, but stay with me. I put my child through months of therapies not because he needed it for his growth, but because the world expects our children to never inconvenience anyone. The moment they enter a classroom society demands them

Farah: to fit into a box, a box that

Sina Port: was never built for them. So while other kids are doing sports, music, art, my child is doing boring things like sitting in a closed room and learning how to sit still, learning how to take up less space. Wow. You

Farah: know, that brings where that brings tears because that was an actual opinion. That was not, like, a cat GPD prompt. That was, lived in experience. This is it's emotional now when I hear it. Yeah. I got a lot of DMs on that. Yeah. Lot of DMs. A lot of moms who booked calls, they just wanted to cry. They're like, that really hit a note and we have never said it out loud because we feared backlash. Yes. Because just for our kids to be accepted in a mainstream school Is so huge. We don't wanna rock the boat. So we don't wanna say anything and so they were just so grateful that I said it. Yeah. And

Sina Port: your story that you shared with us in the beginning is what you just said here.

Farah: Yeah.

Sina Port: And it's not that you just tell your story, you have some videos as well telling your story, but this is really the opinion that, like you said, are so many afraid to say out loud.

Farah: Like it or leave it. And that's that's what I learned in the garden mentoring. Like, it's you and you don't have to be apologetic for being you. Yes. It's these are things you actually experience. You're not making it up. Yeah. So I was able to see it with that confidence.

Sina Port: Three hundred and sixty comments, four hundred and sixty eight reposts. I don't even have the other data, probably a lot of shares.

Farah: The one that I did while I was on holiday, by the way, that hit three point six million views. Wait. Was that this one? This one? Yes. Oh my god. The amount of comments I got over that.

Sina Port: Ten eighty six comments. Wow.

Farah: And it's still going strong. It's still

Sina Port: growing. Yeah. So a couple of things here, right? What we really did with you is stop giving value randomly, three tips too. No trends, no dancing on TikTok. That's already like, we know that.

Farah: I'd like to add to that, by the way. One of the main things that I learned is that nobody wants a teacher. I think that was the most important thing I learned because that's what I was doing. Everything I learned, I was putting it out there. Everything I learned, I'm like, my god. That is so boring. That's not what a mom wants to hear. A mom wants to hear another mom say what worked for her. Yes. What worked in her house with all those with all the heavy baggage she carries Yes. In terms of relationships, work, career, all of that, and autism. How did she make that work? That's what they wanna really hear from you. Otherwise, there's there's always another special educator. Right?

Sina Port: Yes.

Farah: They can learn from. Why would they come to me?

Sina Port: And that's really the difference. A lot of people think people want information in order to buy, but they want transformation. Yes. So that's what we did with your content. We turned from information to transformation. Yeah. We went from, you know, giving value to sharing your opinions and these thoughts. And I feel like a lot of people just need to sit down and think, are the thoughts I'm afraid to say out loud? Yeah. And I want to talk a little bit about backlash as well because the fearing of backlash, the fearing of hate online. But the information to transformation also, that's what we did with your offer. Right? It was a lot of information. Here's everything that I know. Buy it for fifty dollars versus this is the transformation I went through as a mom of an autism child. And here is why that would work for you. And so I want to hear from that transformation part why do you feel like it was so powerful that change from information to transformation both in your story and on your offer?

Farah: I think I became more mindful in terms of what I was putting out there, not only in terms of content, but also in my program. What am I putting out there? So like you rightly said, from just putting information to transformation, I now get messages from my students, not only students, anyone who's even following me that you're an inspiration. So and I think a lot of that I learned from your life, you know, by closely following you that what do I because that's the first thing you ask when someone joins the mentoring that what do you wanna be known for? I'm like, I wanna be known as an autism mom who was not scared to live life differently. And so the transformation, I have to live that transformation, number one. And number two, what do how do I wanna be remembered by people? What is the word that I want people to remember me by? And that word that came to my mind, and I wrote this in my journal. And it's interesting that I get these messages now seeing exactly what I wrote in the journal.

Sina Port: Okay.

Farah: It was like a vision board thing. It's one of the things you told us to do. Future you. The vision board, How do you want people to think about you? I'm like, the word is inspiration. I want them to look at me and get inspired, not look not come to my page, not consume my content and feel saddened. By oh my god, my life really sucks. Like an autism mom who's having one good day, she stumbled upon my page like oh my god, now

Sina Port: I This

Farah: is the life I should be living, the sad life back to zero. I don't want that. I want

Sina Port: But that happens when you say like, here's here's here's how you do it. I have it all figured out. Here's how you do it instead of this is what I went through.

Farah: Yeah. And and I wanna be relatable that way because it's true. I went through everything any mom can throw at me.

Sina Port: Yes.

Farah: I went through that. And if I can today live this life, have this transformation, I wanna help you get there too.

Sina Port: Yes. Yeah. And were you afraid of backlash when it comes to the strong opinions like this video, I hate the word inclusion.

Farah: I did get backlash on that, but the most backlash I got was the one which did really well, the one which went up to three point six. I got a lot of backlash for that, but that is something that I was mentored by my success manager as well in in the garden mentoring that nobody kicks a dead dog. So literally and they're like, backlash is that means you're being noticed. Yeah. That means you are triggering someone. That means and you're not for everyone. Yeah. And that's okay. Yeah. You have to be okay with that. If you wanna stand out, if you wanna inspire, you have to be okay with this baggage that'll come with it.

Sina Port: Yes. And

Farah: that's why I think that was the biggest shift, like I said, right, the mindset shift that now when I see someone, you know, when I get a backlash or when I get a mean comment, I I I just smile and I am able to just, you know yeah. And I tell myself that do I really wanna engage with this and bring down my energy? No. Yes. I know what I'm doing and I'm being respectful about it. You're it's okay for you to not agree, but if you're coming out on a platform to ridicule me, to bring me down, then that's on you. That's something you need to work on. Yes. I don't have time to waste with you. Yeah.

Sina Port: A lot of a lot of this journey has to do with mindset and just understanding. Also when you get a negative comment, lot of times our mind is on the negative comment, but there's ninety nine percent good comments and you focus on the one percent. So the hate or the backlash or the virality of whatever, how that didn't really influence your income, right? These videos attracted more of the right people?

Farah: The more negative comments you get, the more viral the video gets. This is something I've learned. So if somebody has not put a negative comment in there, you're like, it's not gonna go viral. Not that I would do it for those reasons, but just it's an observation. It's something I've noticed. But, income, no. I'm like, as long as I'm living the life that I'm telling people that they can live too, I have nothing to feel guilty about.

Sina Port: But let's talk about it because your videos before attracted the wrong type of people. Right? Can I get free free advice? Yeah. When what happened when we you shifted the content? What types of people came came to you?

Farah: Moms who were okay. This is an interesting shift that not shift. This is something that I noticed, which is why the program started off with. And, again, something I learned from your program as well that you're you don't live in a box. So if I'm helping moms with their kids and not offering them that mindset support, it's an incomplete support I'm offering. Just giving strategies for the child, ignoring the mom's needs doesn't make sense. And that's something like like I learned from you that you're more than just one role. And I incorporated that into my program that, okay, a mom has these challenges. Let me help her there too. So I

Sina Port: because it was your transformation.

Farah: Exactly. Exactly. I'm like, how did I how did I start working differently with my child? By not ignoring my other roles. Yes. And that is what I brought to my program and to answer your question about the kind of moms I got is moms who wanted to evolve in every aspect of their life and they felt that they were too consumed by autism and they were done living that life and wanted out. Those are the kind of moms I got that and the previous moms were moms who were, like, just too worried about the future, but were unable to take any step in the right direction. Yes. We're busy procrastinating. So that that was a huge shift from procrastinators to go getters.

Sina Port: And that's a big difference between people asking for discounts and people who had premium clients. Yeah. And that's the conversation with I have with every one of you, which is let's talk and target really those premium clients because here's the big difference. If you have a two hundred dollars course, it wasn't even two hundred dollars it was fifty dollars but let's just say you have a two hundred dollars course and you attract someone that can afford two hundred dollars course, that's a lot of money for them usually. So they're like, this course has to change my entire life. And you need to answer my WhatsApp messages at two am to help me with every single thing that I experience around that. And then you're exhausted and burned out and away from your kids for two hundred

Farah: dollars Whether

Sina Port: you are attracting a premium client where two thousand dollars it's just, you know, it's a part. Like, it's on their bank account. It's not gonna be nothing, but their big prob like, they go ahead. Like, your biggest goal is

Farah: transformation. Yeah. You just reminded me of something when you said that. And I was like, oh, god. I need to say this. Even now with the two thousand dollar offer that I have, which is my best selling offer, it's it's so great to have a community in the garden mentoring where, you know, we run ideas with members in the community. And we would be like just sharing what we have and all of that. And they see my offer, they're like, you're charging two thousand dollars for that? Like, you're giving so much information and you're only and even they're telling me this now. I don't need a success manager now to tell me that. I have the mentees telling me, what are you doing, lady? Yeah. Yeah. So that's good to hear. Yes. Of course. For someone who's charging

Sina Port: your transformation and what you can give is so much worth. Honestly, you look at yourself, how much would you be paying for that transformation you went through?

Farah: Oh, yes. Right? And all in one place, because for me, took years, right, from different mentors, different teachers and all. And I'm giving it to you in one space. I'm giving all of that to you in one space. Again, something I learned from, you know, the garden mentoring that it's not just about becoming a business woman, it's about you as a person evolving. And that's that's what I am still working on and I'm, you know, getting better at it every month, putting new content and a lot of information out there every time. So it may not be two thousand dollars anymore for sure.

Sina Port: Yeah. We're moving up. You're starting in level one, which has become known mostly about your content, your story. You shared that we just saw the transformation that you made there. Then you joined level two, which is get paid where we developed your premium offer. Yeah. And we really turned that transformation into an offer that people could buy. And your your your tiers are nine ninety five

Farah: to from nine ninety seven all the way to four thousand five hundred dollars.

Sina Port: Okay.

Farah: Yeah.

Sina Port: And how many clients do you usually have from from this offer?

Farah: This is for someone struggling again. It's so important to give context to that. Now I tell myself that I think I should just be making four clients a month with my medium offer and that should be good enough. So this is like just

Sina Port: measly eight k a month. Yeah. Yeah.

Farah: Yeah. And now I'm, like, it's and I'm able to do that without burning myself out. Whereas I was, you know, charging one twenty Yeah. Four forty five, and I'm, like, making six sales. And I'm, like, this is still

Sina Port: And you ask yourself at this price point, if I'm already exhausted at this stage and I'm only making this much money, five hundred dollars a month Yeah. How exhausted am I gonna be at if I wanna get to ten ks?

Farah: Yeah. And this is me comfortably getting there, by the way. I haven't even put myself fully out there, which, yeah, I'm excited to get to now. Because I'm like, I think I'm ready to get my feet wet. I started living intentionally. And when I say intentionally, I mean by that is respecting myself, respecting my health, respecting my time, that my time is not just kids and, you know, the mundane jobs that we women are expected to fit into, the roles that we're expected to fit into, started giving myself things that are important to me, things that make me happy. When I started doing all of that, I saw my kids thrive. But that energy spreads. My relationships changed. My kids started thriving. My kids started literally, and they probably don't even know it, some unconscious level, they started becoming mini versions of me. I could see them pursue hobbies, which I know they wouldn't have. Them making goals for themselves, you know, because they're seeing their mom do it. Their mom is sitting and making goals and making vision boards for themselves. And I see them say that we wanna do this this with our life. Wow. It so it it trickles through, and I'm like, how do you put a price on something like this? Right? And that's so there, that's that's what the success managers were telling me that live the life you want your you want to give your green client. You have to live it first. You have to be authentic. Don't because that'll show. If you're not living that life, that'll show. So focus on that. Everything else will come, and it it did. It absolutely did. I I would get on a call and I can rightly tell mom that snap out of it. Yes. It has happened. Whatever it has happened, I'm here. Let's work through this. We're gonna get to that life. Yeah. I can only say that if I'm doing that to myself and if I'm giving myself that self talk. Right? I can only then help another mom. So I think the biggest transformation for me is that I'm open to living big. Why should I compromise? Why should it be either this or this? Why can't it be both? And I'm see and I'm receiving. And I think that's what's overwhelming you that last year, this time, I really didn't think, Sina, that I would be doing what I'm doing right now. No way. Absolutely no way. So now I'm sitting and saying that I'm gonna travel with my kids. I'm going to, you know but I go out with my daughter. What do you wanna have? My son, Heeni, sings like my seventeen year old who's on the spectrum. He he I mean, there's so much of myself that I've put into him that now I'm like, what else does he need? How can I be there for him? Yeah. You know, in more ways than just putting him in another therapy. No. How can I connect with him? I'm I'm done with just therapy therapy, putting him from one therapy center to another therapy center. How can I give him more of myself Yes? Without putting a price on it, like, you know, without money necessarily. And so, yeah, I think as a person, I've just become very chilled out. And I'm like, I'm gonna let I'm gonna flow with life. I'm gonna enjoy every aspect of it. And what's meant for me will come to me. Yeah. You're attractive. Be at peace with that. People say that what's meant for you will come, but they don't believe it. I think I've come to peace with that, that I won't lose sleep over it anymore. Yeah. You're

Sina Port: making me emotional

Farah: because I wasn't expecting this at all. I don't know where that came from.

Sina Port: The reason why you're emotional is why I am emotional because I can see you live that life, and it was my purpose to help women get there.

Farah: Yeah. And and you did, Finna. You did. I I thank you so much for sharing, and it's not easy to share. Is not easy. It's a right? It's not easy to share, but, you know, even if once I tell myself, even if one family's life, I could change because of what I came out in, that's that's a life well lived for me. One family, if I can, you know, make that change for them. So I I love it. I love it when I get DMs that, you know, you're our you're my inspiration. You're my teacher. You're my I I love it. I and I pray so much for them. Like like you said, your clients are part of your vision board. Yes. What transformations do you want from them? So I I do write, like, I want this for this client of mine. I want this client to have this life. Yes. You know, to to be able to pray for people who are on another part of the globe who you may never meet. It's I don't know how to describe it.

Sina Port: For the first time today.

Farah: Oh, yeah. I I told her. I didn't know why it's it's a fan moment. Me. And that was also on my on my vision vision board? Oh,

Sina Port: that's what

Farah: mean. Yeah. For next year. Oh, wow. It was in two thousand twenty six, I wanna be sitting across, you know, I wanna be at level three, and I'm like, I'm already there. You're there. You moved on to level three. Oh, that's yeah. I I never thought I'd be here this year, like, doing all the things that I've done in this whole journey. I've been with you for one year. No. Started in March. Yeah. That's not even a year. That's not even a year. Yeah. It feels like forever. Yeah.

Sina Port: And what you're saying really resonates with me because I can see a lot of moms I can see a lot of moms who think, you know, they need to choose and they need to, you know, make themselves smaller so they have time for the kids. And it's so beautiful to see you live your life because your kids will look at you and they will understand. You don't have to teach them to pursue their dreams. You can show them instead.

Farah: And that's I feel that's the way kids or anyone learns. Yes. They learn through watching, not by what you

Sina Port: keep doing. Don't listen to what you say. They listen to what you do.

Farah: How you yeah. Yes.

Sina Port: They just follow you. They copy you.

Farah: They copy your language Yes. Your body language, everything. Yeah. Yeah.

Sina Port: And it's so beautiful because when I, you know, had my first and I had him in my arms and at that time it was still in a nine to five, I was like I cannot go back to work and leave my baby even if it's Oh

Farah: my god, that's tough.

Sina Port: A three month old and I will not be doing that. And from that moment on I said to myself I will make this work and I will make it work for other moms because I can see other moms having to leave the house, having to, you know, leave their baby at home or in daycare, seeing them only at night. Yeah. And I just I don't want any mom to feel like they have to choose. I want them to feel like you can live your life, you can interact with things that you can, and your kids can watch you do it and And

Farah: And and grow with you. That version another version of, you know, you and doing bigger things. But they have to get that strength from you by seeing you.

Sina Port: Yeah and you're evolving in front of their eyes. That's the beautiful Okay, so tell us about your best performing month. How much did you well tell us about the last couple of months. How much did you do just so people can have a bit of an understanding of how much are you actually making? We did it. We calculated earlier. Yeah.

Farah: We did. This is like with me not charging and barely getting a thousand or sorry. I'm supposed to mention in dollars. Right? So, like, from getting two hundred dollars to yeah. Like, that that was my monthly thing. And I'd be like, well, then I'm fine. I'm okay with this. I remember the impostor syndrome and I shouldn't be asking for money, all of that. To now getting, you know, ten k US dollars, like ten k dollars, that was what I did last month. So in less than a year of me being with From

Sina Port: March, two hundred dollars a month to November, ten k.

Farah: Ten k. Yes. Yes.

Sina Port: And now we're in level three. So what is the next step for next year? What do you wanna make consistently every month?

Farah: Consistently, I'm looking at about it has to be thirty k plus. Nice. Yeah. Yeah. And I'm I'm not I'm not scared to put that out there. I was in level two. I'll be very honest. Remember when I thought you were crazy? That was the time.

Sina Port: Everyone thinks that? Okay.

Farah: Yeah. And that was the time.

Sina Port: But Two weeks later?

Farah: Exactly. Right? And then consistently Yes. Since then, since August, being able to do that. And now I'm like, no, every time they've told me to do certain things, I've done it. I've seen results. Why am I holding back?

Sina Port: What made you so back then, what made you say, okay, I want to invest that into myself? Because as women, I believe we're not really taught to invest in ourselves. We buy our kids the toys and the therapy and the activities, but we don't really invest in ourselves. What made that? What was the shift for you?

Farah: Like I said, I was I was tired answering the same questions, and then my husband encouraged me at that time, like, why don't you just make a course around this? I was very reluctant, and I I still did it. I did that, I finished that building my program and that's when I got in touch with one of the mentors and I'm like, I think I'm ready to sell this now. And like, even when I was ready to sell this, I wasn't offering it at the price I should have. But to answer that that what made you think that I should get into this now? Because I I was tired of answering those three questions, tired of like, if I'm learning something, what am I learning it for? Is it only for my son? How am I increasing myself in knowledge? And then, you know, the whole I would watch your watch your on social media, like, paid to be you. I loved learning. I love studying. I love learning new ways to help my child. So why not get paid to do that? Yeah. And I spent that year not only selling, but continuing my studies as well and being and using everything that I was studying to help the mothers I was working with. Yes. And so, yeah, it it just it just became it helped me live more purposefully. There were so many whys, like, why do you wanna do this? Why in in the program, we're made to reflect and there's a lot of self reflection. Right? Like, why do you wanna do this? It has to mean something to you. Right? So when you answer all those why, there's more clarity in what you want from your life and you're like, I want more. I want more. And it goes on and on and on. And I don't feel guilty about it anymore like I did before I started.

Sina Port: What do you feel like would help women to know to make that shift themselves to say, okay, I want to invest in myself and actually make this business work? What would you tell them that would take that guilt away and say?

Farah: I would say that it would make a huge difference in you as a person because I would say that number one, it is a leap of faith. I'm not gonna take that away from it. But it also gives you more clarity with how you want to live your life when you're running your own business. You have to put yourself out there. You have to change as a person. And as a result, everything around you changes. And if you it's it's it's something that I asked myself when I was entering this that there are two paths. If I either I do this or I don't do this, what happens if I don't and what happens if I do? And I could only see a lot of pros. I could see the cons as well. I'm like, what happens if I flip the switch? When I flip the switch, I'm like, oh my god. There's a potentially really big life waiting for me. And if I don't, am I okay with living the way I'm living right now? No. I'm not. I'll be honest. I'm not. I want more. So I don't wanna be on my deathbed like, what if Yeah. You know, what if I did this or what if I didn't do this or whatever? So for me, I I would tell another mom that if you're happy and content with where you are right now, then stay there. But if you want more from your life, then you have to take those difficult steps where you have to come out of your comfort zone and be okay with it. Yeah. You know? That's that's a new you. That's a new way of living. Not surviving. That's a new way of living. Yeah. And that takes effort just like anything else does. It takes effort and it takes time and you have to be okay with that.

Sina Port: Yeah. I love that. Thank you so much for sharing. Thank you. It was beautiful to have you on and hear a little bit more about your story and I'm hopeful that next week we're going to do a follow-up podcast how you're doing.

Farah: I can't wait for that, I'll definitely be here for that. I'm pretty confident I will be.

Sina Port: And if you're interested to learn more about The Gard Mentoring, there's a link below where you can apply. Make sure that you subscribe to this channel because a lot of you are commenting below that you don't really see notifications so subscribe to the channel, click the notification bell and I'll see you in the next video.